Book cover of How Trust Works by Peter H. Kim

Peter H. Kim

How Trust Works

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"Trust is like a mirror; once it’s broken, even if repaired, it can still reflect the cracks." Have you ever wondered why trust comes so easily sometimes, yet is so hard to restore when lost?

1. Trust Forms Faster Than You Think

New relationships often start with unexpected levels of trust, contrary to the idea that trust must be earned slowly over time. People's immediate instinct to trust others is rooted in psychology and influenced by societal norms.

In an experiment, participants quickly formed positive judgments about a job interview candidate with almost no information, showcasing how initial trust often stems from rapid cognitive cues like first impressions. This automatic trust is further shaped by legal and cultural norms, as well as individual personality traits. While it may seem naive, this tendency helps facilitate cooperation and connection in communities and organizations.

However, this initial goodwill can backfire. Quick trust judgments can lead to biases and errors, where people extend trust to the wrong individuals or ignore red flags. It’s a double-edged sword: essential for starting new ventures yet vulnerable to miscalculations.

Examples

  • Participants in a job interview experiment trusted a stranger’s competence almost instantly.
  • Societies with strong fairness laws often see higher general trust among citizens.
  • Some personality types, like those high in agreeableness, tend to trust more readily.

2. The Heavy Toll of Broken Trust

When trust is broken, the emotional and relational fallout can be immense, rippling outward beyond the immediate parties involved.

Ava’s story of having her trust violated by her abusive husband illustrates the devastating impact of misplaced trust. Her suffering didn’t just affect her; her children and her broader social network also paid the price. Trust violations can carry long-term psychological scars, and research consistently finds that negative experiences leave a bigger impression than positive ones—what economists call "loss aversion."

What makes rebuilding trust so tough is differing perceptions. Victims and violators often have entirely different views on the breach, making it hard to find common ground for repair. While victims may feel irreparable damage, violators often underestimate the depth of harm caused.

Examples

  • Ava’s children showed signs of trauma from witnessing their mother’s suffering.
  • Loss aversion emphasizes how trust violations can feel more painful than good experiences feel rewarding.
  • Physical objects associated with a breach, such as clothing, can trigger lasting trauma.

3. Apologies Are Powerful When Done Right

An apology goes beyond a simple “I’m sorry.” Effective apologies have six components: expressing regret, providing an explanation, acknowledging responsibility, showing repentance, offering to repair, and requesting forgiveness.

Take the Real IRA’s apology after the Omagh bombing versus Johnson & Johnson’s response to its Tylenol crisis. While the IRA’s statement didn’t regain public trust, Johnson & Johnson’s proactive measures reassured consumers and set an industry standard. The difference lay in the depth, sincerity, and follow-through of the acknowledgment.

Effective apologies depend on the nature of the violation—whether it’s about competence or moral failure. Competence-related mistakes, like errors at work, are easier to forgive provided the person shows intent to improve. But apologies for moral failures, which involve integrity issues, are harder to accept because they question someone’s core character.

Examples

  • Johnson & Johnson recovered from the Tylenol crisis by taking swift action and communicating openly.
  • Apologies addressing skill errors in workplace mistakes often succeed in mending relationships.
  • Mens rea—legal intention—matters; people judge apologies harshly if they believe harm was deliberate.

4. Trust Breaks Differently in Groups

Groups influence how we trust and deal with conflicts. People naturally favor their in-group and distrust outsiders, and this bias can complicate attempts to resolve disputes.

The clashes during Charlottesville’s protests in 2017 highlighted these dynamics. In-group bias fosters cohesion but also strengthens division when members feel threatened by outsiders. This explains why repairing trust or conflict between different groups—like opposing political factions—can take significantly longer than managing internal disputes.

In corporate or societal settings, trust violations by one group member can unfairly tarnish the entire group. This reinforces stereotypes and broad generalizations, as seen when scandals taint large organizations based on a few individuals' actions.

Examples

  • Charlottesville protests showed how group divisions escalate mistrust and violence.
  • Police unions defending officers often face backlash from community groups and activists.
  • Social media algorithms can promote group polarization, fueling mistrust between ideological segments.

5. Trust Is Both Competence and Integrity

Trust hinges on two ingredients: competence (the ability to deliver) and integrity (the intention to do the right thing). These factors shape how we judge trustworthiness and influence whether initial trust survives long-term.

For example, when a surgeon makes a mistake during a complex operation, competence comes under scrutiny but might be excused if the surgeon operates with professionalism. However, if the surgeon was careless or had bad intentions, the issue moves firmly into the realm of moral trust. Understanding this distinction helps in approaching trust repair.

When competence falters, actions like training upgrades or external oversight help restore faith. But when integrity is questioned, restoring trust demands deeper reparative gestures, such as accountability measures or transparent displays of reform.

Examples

  • Employees firing due to incompetence are treated differently from those dismissed for ethical breaches.
  • In legal contexts, negligence (competence) often receives less ire than outright fraud (integrity).
  • Successful leaders balance expertise with values-driven decision-making.

6. The Role of “Triggers” in Trust Breakdown

Triggers are stimuli—like objects, events, or behaviors—that evoke past emotional wounds. They make repairing trust more complicated for individuals because they rekindle old fears.

Imagine someone betrayed by a close friend seeing the friend again at a party: even neutral interactions might feel strained. Learned associations from trust violations turn benign signals into reminders of hurt. This hypersensitivity is protective but can also create barriers to resolution.

Triggers can also take physical forms, as in the case of objects. A small item might suddenly take on significant meaning, such as a phone used in an argument or a location connected to betrayal.

Examples

  • Certain smells or songs are known to remind people of specific traumatic events.
  • PTSD survivors avoid scenarios related to their trauma, an effect seen in trust victims as well.
  • Relationships soured by betrayal often falter further when painful reminders persist.

7. Historical Trust Violations Haunt Societies

Breaches like those seen in genocides or systemic oppression inflict generational damage. Beyond direct victims, these events deeply fracture the broader societal trust fabric.

The Nuremberg Trials sought justice for Nazi crimes but were criticized as “victor's justice.” Similarly, South Africa’s Truth and Reconciliation Commission provided healing avenues post-apartheid, though arguments persist that not every story was fully told, nor every wrong fully righted.

Restoring trust for large-scale violations requires transitional justice—often a mix of acknowledging past wrongs while establishing collective accountability. Striking the balance between punitive measures and restorative practices can be contentious but essential for rebuilding social cohesion.

Examples

  • Rwanda's Gacaca courts addressed post-genocide community rifts.
  • The TRC encouraged former apartheid victims to share lived experiences of injustice.
  • Holocaust survivors shaped memorial foundations to preserve stories and repair trust through shared memory.

8. Group Bias Isn’t Always Logical

Groups often see only the strength or flaws in their side. Strong group loyalty can sometimes lead members to defend unethical actions or ignore misconduct among their peers.

For example, sport teams tolerate rule-breaking as long as it favors “their side,” or companies brush off insider scandals to protect their brand image. However, outsiders use these moments to reinforce negative stereotypes, complicating collective trust.

This bias doesn’t just harm fairness—it affects decision-making quality and hinders resolutions. Groups must account for external views rather than promote insular echo chambers.

Examples

  • During workplace scandals, whistleblowers might suffer ostracism due to someone protecting the “insider” group.
  • Fans defending cheating scandals highlight loyalty above fairness in some sports leagues.
  • Groupthink in political circles leads to dismissive answers to dissenting views.

9. Moving Beyond Blame in Trust Repair

Long-term trust repair requires collaboration across individuals and systems. Collective acknowledgment is a key step toward restoring strained relationships.

For societies emerging from atrocities, like post-genocide Rwanda, joining as communities creates space for coexistence through structured reconciliation. True healing occurs when both sides—offenders and victims—share dialogue instead of perpetuating blame cycles.

At an interpersonal level, patience and sustained openness act as necessary ingredients for trust restoration after missteps. Building bonds often requires accepting uncertainties while focusing on mutual understanding.

Examples

  • Forgiveness summits in Rwanda served as stepping stones towards national healing post-genocide.
  • Relationship counselors emphasize honest reflection combined with action plans post-infidelity.
  • Apology letters from corporations have rebuilt customer trust by blending regrets and actionable reforms.

Takeaways

  1. Apply the six elements of an apology—don’t just say sorry; take ownership, fix what’s wrong, and outline plans for improvement.
  2. Reflect on trust breakdowns by separating issues of competence from character to better focus your repair efforts.
  3. Strengthen societal and personal trust by exposing yourself to diverse perspectives and studying how communities rebuild after shared trauma.

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