“What makes you, you? It's not just what you've experienced, but how your brain has changed and adapted to those experiences.”
1. Your Brain’s Plasticity Defines You
The human brain is in a constant state of change, molding and adapting based on life experiences. This phenomenon, known as brain plasticity, explains how new experiences physically alter neural connections, shaping your personality and thought processes. From the earliest stages of childhood, the brain builds dense networks of synapses – the connectors that transmit information between brain cells. Over time, these connections are pruned, keeping only the pathways reinforced by repetition and experience.
For example, children have an exceptional ability to mimic and differentiate sounds, but without continued exposure to the sounds of foreign languages, these synaptic connections weaken as they grow older. Similarly, adult brains are not static. London taxi drivers undergo years of spatial memory training to master “the Knowledge,” which enlarges their hippocampus, the brain region linked to navigation.
However, changes in the brain can also impact behavior in more extreme ways, as seen in the case of Charles Whitman. A tumor pressing on the part of his brain responsible for fear and aggression profoundly influenced his capacity for violent acts, underscoring how brain structure impacts personality and actions.
Examples
- Children lose unused language pathways as they age.
- London cabbies’ hippocampi grow with memory training.
- Charles Whitman’s tumor altered his behavior.
2. Reality Is a Construction of Your Brain
We might believe we see the world as it "truly is," but what we perceive is actually an interpretation crafted by our brains. Sensory organs like eyes, ears, and noses send data to the brain, which assembles this information into a coherent picture of reality. However, this process is subjective and prone to surprises, like when an optical illusion radically shifts your perception.
Mike May, a Paralympic skier, exemplifies this point. After regaining his eyesight following decades of blindness, his brain couldn’t immediately process visual stimuli. His visual cortex had relied so heavily on other senses that it became overwhelmed by his newfound vision. Similarly, synesthesia, a condition where senses intermingle, further illustrates how perception can differ – for example, some people hear music as colors or see words as tastes.
Ultimately, our brains don’t provide an objective view of the world. They offer interpretations influenced by biology and past experiences, making each individual’s reality unique.
Examples
- Optical illusions like the duck-rabbit shift what we see.
- Mike May struggled to interpret visual input after regaining sight.
- Synesthesia mixes sensory perceptions, such as hearing colors.
3. Most Decisions Happen Unconsciously
You might think you’re in total control of your actions, but much of what you decide happens subconsciously. This efficiency frees up your conscious mind for complex tasks. Skilled actions, like driving or playing an instrument, occur without active thought because repetition has wired them into your subconscious.
Sport-stacking champion Austin Naber demonstrates this well. When performing complex routines, his brain activity was minimal compared to someone new to the activity. Years of practice allowed his brain to bypass conscious effort. However, subconscious influences extend beyond physical skills to everyday decisions. For instance, men subconsciously found ovulating women more attractive due to subtle physical cues, leading to higher tips for dancers during ovulation.
Even seemingly unrelated factors can affect judgments. Examine the impact of holding a warm drink: studies show it can trigger thoughts of warmth and friendliness, subtly shaping how you perceive others.
Examples
- Austin Naber’s effortless brain activity during sport-stacking.
- Men tipping differently based on women’s fertility signals.
- Warm drinks promoting positive perceptions of others.
4. Your Brain Craves Immediate Rewards
When faced with choices, your brain often favors instant gratification over long-term benefits. This biological tendency explains why people make impulsive decisions, like indulgent purchases or skipping workouts. Emotional triggers and dopamine play significant roles, reinforcing decisions that provide pleasure in the moment.
Tammy Myers, who damaged the brain area connecting physical and emotional states, illustrates how decision-making depends on brain-body communication. Unable to sense her own needs, she struggles to choose even basic things like what to eat. Outside of medical cases, our brain’s bias for short-term rewards can lead to regrettable choices, such as high-interest loans or extramarital affairs.
To manage this impulsiveness, strategies like "Ulysses Contracts" are helpful. Inspired by Greek mythology, these involve setting up barriers to curb future temptations, such as meeting a workout buddy to enforce exercise commitments.
Examples
- Dopamine reinforces instant reward decisions.
- Tammy Myers’ accident highlights the emotional-physical link.
- Ulysses Contracts help people stick to long-term goals.
5. Your Brain Prioritizes Social Interaction
Social skills are at the heart of human survival. To connect with others, our brains process social cues and mirror emotions to build relationships. The more we empathize, the closer our bonds become. For instance, long-married couples often resemble one another because years of mirroring facial expressions lead to similar wrinkle patterns.
Experimentation reveals how deeply this mirroring is tied to empathy. Participants who used Botox struggled to identify facial emotions because their inhibited muscle movements disrupted the mirroring process. The lack of physical mimicry translated into diminished emotional understanding. Unfortunately, this empathy has limits, as people are less likely to identify with outgroup members, which can lead to stereotyping or even dehumanization.
For example, during the Yugoslav Wars, propaganda dehumanized Muslims, portraying them as “others,” which justified atrocities. Understanding how the brain builds in-group and out-group mentalities can help address prejudice.
Examples
- Wrinkle patterns in married couples stem from years of mirroring.
- Botox users experienced reduced empathy and emotion recognition.
- Serbian propaganda dehumanized Muslims during the 1990s conflict.
6. Technology Can Enhance, But Not Replace, Brains
Technological breakthroughs have enabled machines to interact with human brains, such as cochlear implants that allow the deaf to “hear.” These devices transmit signals to the brain, teaching it to interpret stimuli in entirely new ways. This opens exciting possibilities for future brain-machine interfaces.
Consider astronauts venturing into space. If humans could eventually upload their brains into machines, space exploration without physical risks might become possible. Even distant dreams of transferring consciousness to robots or directly downloading knowledge into our minds seem plausible.
Despite the incredible strides in technology, machines are incapable of developing human consciousness. As philosopher John Searle argued, computers can solve problems mechanically but lack the self-awareness that defines the organic brain.
Examples
- Cochlear implants “teach” the brain to hear digital signals.
- Thought experiments envision uploading brains for space travel.
- Machines lack the consciousness that defines human experience.
7. Smells and Sensory Experiences Shape Behavior
Environmental factors, like smells, unknowingly influence how you perceive actions and people. For instance, studies show that bad odors increase moral judgments, making you more likely to condemn someone’s behavior. This priming effect demonstrates how the brain weaves sensory data into subconscious decision-making.
One fascinating example relates to warmth. People holding warm drinks tend to use warmer language and describe relationships more positively. These sensory triggers, although minor, subtly impact day-to-day interactions and judgments.
The take-home message is that your environment plays a silent but powerful role in shaping your decisions and opinions, even when you think you’re in control.
Examples
- Bad smells prime harsher moral judgments.
- Warm drinks lead to positive relationship descriptions.
- Background factors like lighting or noise influence mood.
8. Experience Shapes Neural Pathways
Every encounter, from conversations to hobbies, rewires the pathways that define your brain and personality. This means your personality is not fixed but constantly evolving alongside life’s activities and decisions. As experiences are repeated, neural connections strengthen, creating an iterative feedback loop.
London cabbies’ hippocampus enlargement exemplifies this lifelong brain adaptability, refining their spatial memory. Another case is the plasticity of children's brains, where learning a second language fluently at an early age alters brain connections.
This adaptability is inspiring because it shows that the brain can continue developing. Whether learning a craft or recovering from trauma, constant input can reshape its capacity and structure.
Examples
- London cab drivers through “the Knowledge” training.
- Bilingual children’s unique cognitive skills.
- Hobbies like painting refine manual abilities and thought processes.
9. Emotions Are Central to Decision-Making
Feelings are not just a reaction to the world; they’re core to weighing options and making decisions. Without emotional input, even basic choices become paralyzingly complex. Emotions serve as guides, linking past outcomes with present circumstances.
Tammy Myers’s motorbike accident is a prime illustration. Her inability to register emotions disrupted decision-making entirely, highlighting how entwined feelings are with everyday operations. Another example emphasizes how dopamine surges reinforce positive feelings about decisions, creating a feedback loop for future choices.
Emotional responses are a key driver of human action, showing that rational decision-making is always tempered by the emotional side of the brain.
Examples
- Dopamine creates reinforcement loops for decision pleasure.
- Tammy Myers’s brain injury disrupts emotional decision-making.
- Brain-imaging technology shows neural emotional activity with choices.
Takeaways
- Practice new skills to strengthen neural pathways and remain adaptable over time.
- Be aware of how subconscious stimuli and environments influence your decisions to make more conscious choices.
- Emphasize empathy and mirroring in social settings to build stronger connections and overcome biases.