"Most men die at 25; we just don’t bury them until they’re 70." Are you ready to stop merely existing and start truly living?
1. Step out of your comfort zone to start changing your life
Comfort zones can feel safe, but they often hinder personal growth. Vince Stanzione emphasizes that living on autopilot makes life predictable yet unremarkable. When we let routine take over, we risk settling for mediocrity. Breaking out of that safety bubble is the first step to building a better life.
Starting this transformation requires recognizing that comfort zones hold us back. Stanzione uses a Chinese proverb to stress the importance of small, deliberate changes: "A journey of a million miles begins with one step." It may seem daunting at first, but by taking steps like trying new activities or exploring new skills, you're shaking up that familiar pattern and opening the door to growth.
Stanzione highlights how dreamers often give up on creating extraordinary lives because they're afraid of failure. He references Benjamin Franklin’s quote that most people stop truly living in their early adulthood because they’re just "getting by." By acting on this wake-up call and embracing discomfort, you can begin to thrive.
Examples
- Shift from passive habits, like binge-watching TV, to learning a skill like photography.
- Consider volunteering in an area outside your expertise to build new experiences.
- Try a different route to work or a new form of exercise to disrupt your usual day.
2. Define what you really want
Many people chase happiness without clarifying their desires. Stanzione illustrates this with a metaphor of visiting a travel agency but only stating vague wishes. To achieve a fulfilling life, the first step is to clearly define desired outcomes.
Stanzione urges readers to list their financial needs, material wants, and personal desires. By framing goals as positive affirmations like "I want to buy a $750,000 townhouse," you'll maintain focus on what energizes you. Concise, specific goals help create a roadmap to actively pursue, rather than waiting for vague dreams to manifest.
He also advocates aiming high. Treat your goals like a shopping list for life; don’t limit yourself to incremental improvements. For example, if you’re making $40,000, set a higher aim of $100,000 rather than an additional $5,000. Challenging, realistic objectives energize and drive people forward.
Examples
- If you’ve always wanted a luxury car, write, "I will drive a new BMW by 2027."
- Ambitiously target a career shift with clear intentions, like: "I'll become a remote graphic designer within 18 months."
- Translate personal growth goals into affirmations, like becoming fluent in French in five years.
3. Positive thinking rewires your mind for success
Negative self-talk, often formed during childhood, creates loops that restrict growth. Stanzione likens it to a memory stick filled with bad files. However, you can overwrite negativity with visualizations and encouraging ideas.
Start by rewriting your goals in present tense, as though you’ve already succeeded. For instance, instead of saying, "I will lose weight," frame it as, "I am at my ideal weight." Repeat these phrases daily alongside visualizing a future where you’ve achieved these aspirations. This technique convinces your subconscious mind that these outcomes are realistic, boosting motivation.
Stanzione points to athletes like Roger Bannister, the first man to break the four-minute mile. Bannister visualized his victory so many times that when race day came, his mental preparation made the feat seem achievable. Always remind yourself that imagining success constructs positivity and self-confidence.
Examples
- Create mantras like, "I own a thriving small business," and repeat them daily.
- Visualize yourself hosting events confidently to prepare for public speaking.
- Look to role models like Cary Grant, who "acted like the person [he] wanted to be."
4. Use logical methods to make better decisions
Life's outcomes often stem from the decisions we make. To ensure sound choices, Stanzione offers two strategies: the "Ben Franklin Method" and the "Coin Method." Both help clarify tough dilemmas.
The Ben Franklin Method involves listing pros and cons, assigning each a value, and objectively tallying results. This eliminates ambiguity, allowing logic to guide decisions. The Coin Method uses instinct. Assign "yes" to heads and "no" to tails, then flip the coin. Pay attention to your reaction: it reveals your gut feeling, which can also inform your choice.
Stanzione stresses that fear of failure holds people back. Using Thomas Edison’s perspective, he shows that every failed attempt is a lesson that brings you closer to success. Whether it’s a job decision or an investment, the most important step is taking action and learning as you go.
Examples
- Use the pros-and-cons list to evaluate relocating for a job opportunity.
- Flip a coin to decide whether to invest in a new venture, listening to your gut response.
- Remember Edison’s example when overcoming repeated attempts to achieve a fitness or business goal.
5. Consider self-employment as a way to thrive in a changing world
Stanzione challenges readers to rethink job security. Many traditional nine-to-fives now involve fewer benefits and more instability, so pursuing self-employment becomes a tempting option.
He explains that self-employment puts you in control, allowing you to keep profits instead of working hard for someone else's gain. It also eliminates biases and barriers often present in corporate structures. While the rules have shifted, globalization and the internet provide tools for accessible and flexible entrepreneurship.
Stanzione notes that self-employment resembles historic norms when most people worked on personal ventures. Today, anyone with a Wi-Fi connection can tap international markets or manage businesses without relying on big employers.
Examples
- Freelancing on platforms like Upwork can turn hobbies like writing into steady income.
- Use e-commerce to start selling unique items directly to customers worldwide.
- Consider professions like consulting or teaching online courses to escape corporate constraints.
6. Build wealth by mastering mail-order business
If you’re exploring self-employment, mail order is a great place to start. Stanzione describes it as low-cost, easy to launch, and highly scalable. It’s his preferred business model and was his ticket to financial success.
Mail order involves selling products or services to customers without face-to-face interaction. The internet simplifies this with tools like affordable websites, courier services, and global reach. A key perk is that initial costs, like storing inventory, stay minimal while potential earnings grow with demand.
Stanzione cites entrepreneurs like Richard Branson, who started selling records via mail order, and The Body Shop founder Anita Roddick, who ran ads targeting teenage readers. Both grew tiny operations into multinational successes.
Examples
- Utilize sites like WordPress to build an online storefront in hours.
- Sell niche products, like handmade jewelry or unique pet supplies, to targeted online communities.
- Leverage delivery services like UPS or FedEx for seamless shipping and reliable logistics.
7. Choose products based on popular demand
Stanzione highlights the importance of studying markets before selling anything. Knowing what people actively want ensures higher chances of success, while ignoring this research leads to wasted efforts.
A product doesn’t need to be unique; it just needs a clear audience. Stanzione advises using tools like Google Ads to identify trending searches and high-demand topics. Serving these needs taps into existing momentum, which can lower risks and build trust with customers.
Examples like Spielberg's Jurassic Park show how timely products ride natural waves of popularity. To stay ahead, smart sellers consistently monitor trends, following demand rather than creating it.
Examples
- Check Google Ads for high-search terms related to hobbies like fitness or cooking.
- Create or sell themed items that align with recent movie releases.
- Track bestselling items on Amazon and consider complementary goods to stock.
8. Information products are profitable and easy to produce
Information is one of the easiest products for beginners. From e-books to how-to guides, it costs little to produce but holds enormous value for buyers. Stanzione recommends packaging expertise into simple, sellable formats.
The process involves identifying profitable niches, researching popular queries and crafting guides. Hiring freelancers or purchasing rights to existing materials speeds up creation. Marketing products with keywords found through online ads drives traffic, while creating audio versions expands your reach.
By starting small, sellers can test markets and pivot as needed. Stanzione himself turned simple four-page documents into lucrative mail-order hits.
Examples
- Write a weight-loss guide targeting busy moms, a topic often searched online.
- Offer audio courses teaching beginners how to code.
- Partner with freelance writers to produce investment tips based on trending data.
9. Save money as effectively as you earn it
Making money means little if it’s not managed wisely. Stanzione teaches that mindful shopping and strategic saving can stretch resources further, helping anyone live comfortably.
Start by avoiding impulse purchases and asking if an item delivers long-term value. Opt for secondhand or refurbished products when practical. Timing purchases, such as buying cars during December sales, often leads to substantial discounts.
Good money management pairs with selective buying habits. Stretching each dollar increases financial security and accelerates progress toward larger goals.
Examples
- Rather than buying full-price electronics, look for discounts on gently used or returned laptops at major retailers.
- Save money on big purchases by timing them around slower sales months.
- Focus on buying durable, long-lasting products instead of quick trends.
Takeaways
- Begin each day by visualizing your future success and repeating affirmations to build confidence.
- Use tools like Google Ads to research trending topics or high-demand niches for your entrepreneurial ventures.
- Save money by actively avoiding impulse buys and timing major purchases for discounts.