Book cover of Do What Matters Most by Rob Shallenberger

Do What Matters Most

by Rob Shallenberger

10 min readRating: 3.8 (195 ratings)
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Introduction

In today's fast-paced world, many of us find ourselves constantly juggling tasks, chasing deadlines, and feeling overwhelmed by our never-ending to-do lists. It's a common struggle, especially for executives and professionals who often find themselves working late into the night, trying to keep up with the demands of their jobs and personal lives. The book "Do What Matters Most" by Rob Shallenberger offers a solution to this widespread problem by introducing a simple yet effective method for prioritizing tasks and making the most of each day.

This book summary will explore the key ideas presented in "Do What Matters Most," providing you with practical strategies to identify your priorities, stay focused on what truly matters, and achieve a better work-life balance. By following the author's advice, you'll learn how to establish a low-stress approach to life's highest priorities, develop a personal vision for each role in your life, and achieve your annual goals using a weekly planning tool.

The Problem of Task Saturation

The author, a former US air force pilot, shares a personal story to illustrate the concept of task saturation. During a routine training mission, he nearly collided with another jet because both pilots were overwhelmed by the activities inside their own cockpits. This dangerous situation is an example of task saturation, which occurs when there's too much going on and not enough time to process everything.

Task saturation isn't limited to the cockpit; it's a common problem in the workplace and daily life. Many managers struggle to focus on what matters most, with 68% of those surveyed by the authors citing it as their number one challenge. Moreover, 80% of managers don't have a clear process for prioritizing their time.

The "Do What Matters Most" Method

To address the issue of task saturation and help people manage their time more effectively, the authors developed a simple process based on air force training techniques. Just as pilots are trained to focus on critical signals called primary instruments, you can learn to prioritize what's most important in your work and personal life.

The "do what matters most" method consists of three key habits:

  1. Writing down a personal vision
  2. Setting annual goals for both professional and personal lives
  3. Planning the next week in advance

By adopting these habits, you can overcome task saturation and focus on what truly matters.

Assessing Your Current Approach

Before implementing the "do what matters most" method, it's essential to evaluate your current approach to priorities. The authors introduce a matrix that divides daily activities into four categories:

  1. High-stress, high-priority activities
  2. Low-stress, high-priority activities
  3. Urgent but not important activities
  4. Not urgent and not important activities

Ideally, you should spend only 25% of your time on high-stress, high-priority activities, 70% on low-stress, high-priority activities, and just 5-15% on the remaining two categories. However, many people find themselves gravitating towards the less important areas, leading to stress and reduced productivity.

To assess your current situation, take some time to reflect on how much time you spend in each category. This self-evaluation will help you identify areas where you can improve your time management and prioritization skills.

Developing a Personal Vision

The first step in the "do what matters most" method is to create a personal vision for each role in your life. This process helps you identify your priorities and provides a clear direction for your goals and actions.

To develop your personal vision:

  1. Set aside some time for reflection and grab something to write with.
  2. Consider questions like: What do you want to accomplish in the next 20 years? What would you like to improve about your life or community? What qualities do you admire most in others?
  3. Identify 5-7 different roles you have in life (e.g., parent, partner, manager, employee, friend).
  4. Write a specific vision for each role using the present tense to make it more vivid and real.

Your personal vision should evoke a range of emotions, including excitement and a small degree of discomfort. This emotional response indicates that your vision is challenging you to grow and improve.

Setting Annual Goals

Once you have a clear personal vision for each of your roles, the next step is to set annual goals that will help you turn that vision into reality. Effective goal-setting is crucial for boosting productivity and performance.

To set annual goals:

  1. Write down your roles in a row, just as you did when forming your vision.
  2. Set SMART goals for each role: Specific, Measurable, Achievable, Relevant, and Time-bound.
  3. Place your vision and goals somewhere visible, like on your desk or bathroom mirror, to keep them top of mind.

For example, if one of your personal goals is to become physically fitter, a SMART goal could be: "Achieve a resting heart rate of 66 BPM by August 31st."

Pre-Weekly Planning

The final and most crucial step in the "do what matters most" method is pre-weekly planning. This process is similar to a pilot's pre-flight planning, which is essential for a safe and successful journey.

To implement pre-weekly planning:

  1. Schedule 20-45 minutes each week for this exercise, preferably at the end of the previous week or over the weekend.
  2. Review your personal vision and goals.
  3. Identify actions you can take in the coming week to move towards your goals.
  4. Schedule specific times and dates for each action item.

Pre-weekly planning forces you to reflect on your priorities and schedule what matters most. It helps you turn vague ideas into clear action items and increases your productivity by 50-80% over a year.

Scheduling Specific Times for Action Items

One of the most critical aspects of pre-weekly planning is scheduling specific times for each action item. This practice helps turn your goals and priorities into concrete actions.

For example, if one of your goals is to mentor more juniors by the end of the month, you could schedule "Tuesday at 2 pm: Offer mentorship to Sue" in your diary.

Scheduling specific times for your action items increases the likelihood of accomplishing your goals and helps you stay focused on what matters most.

Implementing the Method in Teams

The "do what matters most" method can also be applied to teams. If you're a team leader, encourage each team member to develop their personal vision, set annual goals, and practice pre-week planning.

Once individual team members have adopted these habits, set up a Monday morning meeting where everyone can align their weekly plans. This approach ensures that the entire team is working towards common goals while maintaining individual focus and productivity.

The Power of Morning Routines

In addition to pre-weekly planning, developing a morning routine can further improve your productivity. Before getting out of bed, take a few minutes to review the action items scheduled for the day and identify the top two or three priorities. This simple practice helps you start the day on the right foot, increasing motivation and focus.

Overcoming Challenges and Staying Consistent

Adopting the "do what matters most" method requires commitment and consistency. It may take time to make goal-setting and pre-week planning second nature, but the benefits are well worth the effort. As you continue to practice these habits, you'll find that your productivity increases, and your life becomes less stressful.

Some tips for staying consistent:

  1. Set reminders for your pre-weekly planning sessions.
  2. Share your goals with a friend or family member for accountability.
  3. Celebrate small wins and progress towards your goals.
  4. Regularly review and adjust your personal vision and goals as needed.

Real-Life Success Stories

Throughout the book, the author shares several success stories of individuals who have implemented the "do what matters most" method. These stories serve as inspiration and demonstrate the practical applications of the techniques discussed.

One such story is about John, a senior executive at PepsiCo, who used the goal-setting process to reconnect with his estranged son. By setting a specific goal to call his son at a particular time and date, John was able to take action and rebuild their relationship.

Another example is Amy, an executive at American Express, who realized that her professional success was coming at the cost of her personal relationships. By implementing the "do what matters most" method, she was able to reshuffle her priorities and achieve a better work-life balance.

These stories highlight the transformative power of prioritization and goal-setting in both personal and professional contexts.

The Benefits of Prioritizing What Matters Most

As you implement the techniques outlined in "Do What Matters Most," you'll begin to experience numerous benefits:

  1. Increased productivity: By focusing on high-priority tasks and reducing time spent on less important activities, you'll accomplish more in less time.

  2. Reduced stress: Pre-weekly planning helps you approach tasks with a low-stress mindset, leading to a calmer and more balanced life.

  3. Improved work-life balance: By setting goals and prioritizing activities across all areas of your life, you'll achieve a better balance between work and personal commitments.

  4. Greater sense of purpose: Developing a personal vision for each role in your life provides clarity and direction, helping you feel more fulfilled.

  5. Enhanced decision-making: With a clear understanding of your priorities, you'll make better decisions about how to spend your time and energy.

  6. Improved relationships: By allocating time to what matters most, including personal relationships, you'll strengthen connections with family, friends, and colleagues.

  7. Increased motivation: Setting and achieving goals provides a sense of accomplishment and motivates you to continue striving for success.

Conclusion

"Do What Matters Most" offers a practical and effective approach to managing time and prioritizing tasks. By developing a personal vision, setting annual goals, and implementing pre-weekly planning, you can overcome task saturation and focus on what truly matters in both your professional and personal life.

The key takeaways from the book are:

  1. Assess your current approach to priorities using the "do what matters most" matrix.
  2. Develop a personal vision for each role in your life to clarify your priorities.
  3. Set SMART annual goals to turn your vision into reality.
  4. Use pre-weekly planning to schedule specific actions that align with your goals.
  5. Apply these techniques consistently and adjust as needed.

By following these steps and making them a habit, you'll be well on your way to increased productivity, reduced stress, and a more fulfilling life. Remember that change takes time and effort, but the rewards of focusing on what matters most are well worth the investment.

As you begin to implement these strategies, be patient with yourself and celebrate small victories along the way. With practice and persistence, you'll develop the skills to prioritize effectively, manage your time efficiently, and achieve your most important goals in all areas of life.

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