“Success in battle, and in business, comes down to one thing: leadership. It's not what you preach, it’s what you tolerate.”
1. Responsibility Starts and Ends with the Leader
Great leaders own both victories and defeats because accountability builds trust and effectiveness. Jocko Willink recounts his experience in Ramadi when a tragic friendly fire incident occurred. As the commander, he took full responsibility for the failure instead of blaming team members. By demonstrating ownership, he showcased leadership and retained his role.
Without ownership, teams collapse under the weight of blame. Poor leaders tend to shift responsibility, which creates a culture of deflection. When individuals mirror this behavior, performance suffers. Meanwhile, leaders who accept responsibility set an example that trickles down.
Owning failures also fosters learning. Leaders who assess and acknowledge mistakes can initiate plans to improve. This approach empowers the team to seek solutions rather than making excuses, promoting productivity and resilience.
Examples
- After the friendly fire incident, Willink addressed his team, admitting fault and outlining ways to improve processes.
- SEALs in training who take ownership often deliver the best results compared to blame-shifting counterparts.
- Business leaders applying Team Ownership reduce workplace conflicts and create proactive teams.
2. Belief in the Mission Inspires Action
To lead effectively, you must first believe in the mission. When Willink’s unit was tasked with integrating Iraqi forces, his initial reaction was skeptical. However, he sought to understand the strategic importance and fully bought into it. By communicating this conviction to his team, he built solidarity.
Doubt among leaders creates a ripple effect that undermines morale and commitment. If a leader dismisses the mission, team members are less likely to align or perform their roles to full capacity. By contrast, leaders who show conviction build trust and ensure cooperation.
Belief also requires communication both up and down the chain. Leaders must ask their superiors tough questions if they don’t understand a goal. Once clarity is achieved, this comprehension should be communicated effectively to the team for everyone to rally behind the objectives.
Examples
- Willink articulated the rationale behind Iraqi troop integration to his team, shifting their perspective and enhancing performance.
- Workplace teams excel when leaders explain the "why" behind organizational changes.
- Lack of belief leads to half-hearted compliance, which resulted in several failed military assignments during Willink's early career.
3. Internal Teams Should Collaborate, Not Compete
The principle of "cover and move" emphasizes teamwork over rivalry. When Babin led a dangerous mission, he overlooked nearby SEAL units that could have provided assistance. His focus on his own team’s challenges prevented effective collaboration, putting lives at risk.
Internal competition divides resources and creates inefficiency. When teams within an organization view each other as rivals, they forget the shared objective of success. Real progress happens when teams reinforce one another rather than clamoring for position.
Acknowledging the bigger picture helps leaders unite subgroups toward common goals. The mantra of "cover and move" reminds leaders that neglecting collaboration weakens the entire organization in overcoming challenges.
Examples
- Babin missed critical opportunities by working in isolation during his risky return from enemy territory.
- Businesses where sales and customer service teams conflict often experience lower performance and customer satisfaction.
- SEAL units working as cohesive entities achieved higher strategic goals, aiding the overall mission.
4. Calm Leadership Under Pressure Leads to Clear Decisions
Leaders thrive in chaos by staying composed, prioritizing, and addressing one challenge at a time. During a nighttime mission, Babin faced multiple crises, including a wounded soldier and an enemy bomb. To avoid disorder, he applied the principle of “prioritize and execute.”
No leader can solve every issue instantly. Tackling too much at once invites burnout and mistakes. Instead, breaking tasks into priorities ensures that immediate dangers are resolved quickly, preparing the team for subsequent issues.
Clear priorities also require concise communication with team members. If everyone understands the most pressing goal, they can focus and work effectively together without confusion or duplication of effort.
Examples
- Babin secured the team’s position before assisting the wounded SEAL and removing the bomb threat, step by step.
- Crisis managers who triage tasks calmly avoid panic and focus on achievable results.
- Navy SEALs use “relax, look around, make a call” as a mantra to tackle overwhelming situations.
5. Plans Must Proactively Address Risks
Preparedness is non-negotiable for leaders. Before any mission, SEAL units prepare detailed plans that factor in potential hazards. For example, Babin anticipated explosives and machine guns in a rescue mission, allowing his unit to avoid delays even when those dangers materialized.
While uncertainty is inevitable, smart planning minimizes damage. Predicting and outlining responses to issues ensures teams stay composed and solutions are in place if obstacles arise. Without planning, response time delays can lead to failure.
However, not all risks can be avoided, and leaders must evaluate which are acceptable. By focusing resources on what can be controlled, teams increase their chances of success significantly and maintain morale.
Examples
- Babin’s preemptive planning kept his mission adapted even with unexpected enemy obstacles.
- Business leaders who establish contingency plans for supply chain interruptions ensure projects stay on track.
- Military exercises train SEALs to identify and act on probable risks swiftly.
6. Clear Communication to Superiors Avoids Frustration
Supervisors aren't mind-readers, which is why leaders must proactively update them. Babin learned this after expressing frustration over multiple emails from commanding officers. Willink reminded him that communication was his responsibility, not theirs.
Constant updates help higher-ups make informed decisions, approve actions, and support their teams. Without details, they may misjudge a situation or delay approvals, impacting the entire mission's execution.
Leaders who "manage up" effectively enable smoother workflows and better align organizational goals. Building trust through thorough communication also provides room for autonomy when needed.
Examples
- Willink turned Babin's frustration into productive change by encouraging detailed planning documents for commanding officers.
- A project lead’s clear reporting kept stakeholders aligned, avoiding mid-project confusion.
- Open lines during SEAL operations ensured commanders provided timely support.
7. Decentralized Command Enables Efficiency
Direct management of large teams doesn’t work. Willink emphasizes decentralizing leadership by creating small sub-teams. Each sub-team has a clear leader and a solid understanding of the mission, which allows them to function autonomously while contributing to broader goals.
When leaders micromanage, teams lose flexibility and decisions slow down. Delegation fosters independent decision-making and ensures responsibilities are handled by capable members closest to the issue.
Dividing teams also encourages growth in junior leaders. With autonomy, they rise to challenges, developing into strong decision-makers while minimizing bottleneck delays for the overall mission.
Examples
- SEAL units delegate authority down to sub-team leaders, keeping operations agile.
- Tech startups create pods focused on areas like development or sales, increasing both innovation and scalability.
- Managers who distribute tasks see improved accountability and faster project timelines.
8. Extreme Ownership Outlines a Clear Chain of Command
Effective decision-making requires everyone understanding their specific roles. By clarifying the chain of command, teams remain functional even under duress. Willink recalls emphasizing leadership frameworks during missions to ensure smooth execution.
Confusion causes mission failure. Teams operating without clarity on responsibilities waste time duplicating efforts or missing tasks altogether. Defined chains also prevent disputes over authority when decisions need to be made quickly.
A well-established hierarchy isn’t oppressive; instead, it ensures efficiency, delegation, and collective goals are met under any scenario.
Examples
- Willink trained recruits to follow ranking protocols during simulated battlefield conditions.
- Workplace teams with role clarity achieve faster project turnovers without losing cohesion.
- SEAL commanders explain both individual and collective responsibilities during planning phases.
9. Accountability as a Core Principle Builds Cultures of Trust
Leaders must model accountability for their teams. Blaming others, even subtly, creates a toxic work environment. When leaders hold themselves accountable, they foster respect and prompt others to take initiative too.
The culture of accountability becomes a guiding force within organizations. Teams gain confidence knowing their leaders will absorb failures while crediting successes fairly. This builds strong, dependable bonds.
However, accountability isn't passive. It’s about actively seeking areas for improvement and empowering others to step up when issues arise, preventing recurring errors.
Examples
- Willink owned mission outcomes publicly regardless of personal fault alignment.
- Teams with accountable managers scored higher on performance reviews according to various business studies.
- Leaders taking blame during setbacks inspire teams to regroup instead of dividing under pressure.
Takeaways
- Take ownership of both blame and praise to inspire performance within your team.
- Divide responsibilities among sub-leaders to ensure clarity and keep workflows efficient.
- Explain the “why” behind decisions to unify your team and improve execution.