Book cover of Thank You for Being Late by Thomas L. Friedman

Thomas L. Friedman

Thank You for Being Late

Reading time icon8 min readRating icon3.9 (11,230 ratings)

The Age of Acceleration is upon us, and survival will depend on our ability to dynamically adapt, innovate, and collaborate.

1. 2007: The Year of Unprecedented Acceleration

2007 marked a dramatic shift into a new era. It was the year technological advancements collided and transformed society as we knew it. With the launch of the iPhone, the global accessibility of Twitter, and the rise of Airbnb, humanity's relationship with technology, communication, and economy underwent a remarkable evolution.

This transformative period can be traced back to Moore's Law, which describes the exponential growth of computing power. It asserts that the capacity of microchips doubles approximately every two years, and 2007 was when this shift fueled an explosion of innovation. Markets expanded, globalization deepened, and environmental challenges compounded—all occurring at increasing speeds.

Living in this fast-paced world means we are constantly adjusting and reworking our lives. Stability in the traditional sense is gone; now, we must embrace "dynamic stability," where maintaining balance requires continuous motion, much like riding a bike.

Examples

  • The introduction of the iPhone transformed the way we interact with mobile technology, creating a global shift in expectations for communication and connectivity.
  • From 2007 to 2014, AT&T’s network data traffic increased over 100,000%.
  • Airbnb started as an idea in a San Francisco apartment and turned into a global phenomenon, altering how people travel.

2. Technology’s Ever-Accelerating Pace

Technology today evolves faster than ever before and constantly disrupts industries, culture, and society. Whether it’s communication, agriculture, or data storage, the changes occur so rapidly that keeping up can feel impossible—a challenge the author himself experienced during his research.

Even traditional industries like dairy farming have been affected. Tasks that were once manual, like milking cows, are now automated and monitored by technology. This shift signifies a departure from physical labor to roles requiring technical knowledge and data analysis.

However, the rapid rate of change can also lead to insecurity. Technologies like Blackberry and platforms like MySpace once dominated their fields but quickly became obsolete. The churn means that careers, businesses, and lives must all stay flexible to adapt.

Examples

  • Milking has transitioned from labor-intensive work to automated systems operated by data analysts in modern dairy farms.
  • The 2013 University of Oxford study revealed that nearly 47% of American jobs are at risk of being replaced by technology.
  • Blackberry and MySpace lost their dominance in less than a decade, starkly illustrating the temporary nature of success in a tech-driven world.

3. The Interwoven Global Market

Globalization is no longer limited to trade or manufacturing; it now encompasses digital interaction, information, and commerce. Platforms like Facebook, Airbnb, and Twitter have integrated people across nations like never before.

This connectivity creates a unique environment for products and ideas to spread rapidly. Trends now go viral overnight. For instance, when Michelle Obama wore a dress from an online fashion retailer, it instantly sold out after the image circulated widely on social media.

As economies rely increasingly on open communication and innovation, educational credentials have become less valuable than adaptability and engagement with global flows. Even companies like General Electric now crowdsource talent worldwide instead of relying solely on in-house expertise.

Examples

  • Facebook Messenger added its billionth user in 2017, reflecting the platform's influence in a connected world.
  • Michelle Obama's photo wearing an ASOS dress in 2012 caused an immediate sell-out, illustrating the global power of social media.
  • General Electric uses global competitions to gather ideas from all over the world rather than relying only on internal engineers.

4. Climate Change: A Rapidly Growing Threat

The acceleration of climate change is reshaping our world at every level. Alarming statistics about temperature rises, CO2 levels, and ecosystem shifts highlight that the Earth is being pushed to its limits.

Weather extremes have become commonplace. Record heat indices are being reported globally, like the 163°F recorded in Iran in 2015. Furthermore, crucial balances, such as the nitrogen cycle, are being disrupted more significantly now than at any point in 2.5 billion years.

The effects are not limited to environmental concerns—they spark political, social, and economic challenges. Climate-driven migration illustrates this, with drought in African nations forcing people to flee. The human impact of environmental issues accelerates global instability.

Examples

  • Iran’s 163°F reading in 2015 was one of the hottest ever recorded.
  • CO2 concentrations in the atmosphere are 35% higher than at any time in the last 800,000 years.
  • African droughts caused by shifting weather patterns have led to increasing migration and destabilization in neighboring areas.

5. Isolation Amidst Connectivity

Ironically, in a world more digitally connected than ever, people report feeling lonelier. Surgeon General Vivek Murthy highlights that the leading disease plaguing America isn’t physical but emotional—isolation.

Technology connects people across distances but often at the expense of in-person connections. This growing divide underscores the importance of maintaining real-world relationships amid pervasive screens and virtual interactions.

Restoring human connections will require deliberate action. Meaningful engagement with others can foster stronger communities, friendships, and healthier lifestyles despite advances in technology.

Examples

  • Despite vast networks, many users on platforms like Facebook report higher rates of isolation.
  • Surgeon General Murthy identified isolation as more common than heart disease or cancer in 2016 interviews.
  • In-person interactions are increasingly scarce as society relies on digital solutions for almost every aspect of life.

6. Collaborative Solutions for Global Challenges

While the rapid acceleration of technology, communication, and globalization presents challenges, it also enables unprecedented collaboration. Access to vast information and networks empowers individuals to work together for shared progress.

Such cooperation is evident in both local initiatives and global businesses. Communities that recognize shared goals are finding innovative ways to address education, sustainability, and more. Digital tools give even small teams the power to tackle major obstacles effectively.

When groups prioritize the common good, challenges like economic disparity and climate inaction become solvable. It’s not technology itself but how humans wield it collectively that defines success.

Examples

  • New Media Inc., founded in 2007, employs big data techniques for positive governmental change using minimal formal education.
  • The author’s Minnesota hometown demonstrates how collaborative policies can foster thriving multicultural neighborhoods.
  • Digital platforms like Change.org allow small groups of people to ignite global social movements effectively.

7. Community Transformation as a Blueprint

Small-scale transformations offer powerful lessons for broader initiatives. The author’s hometown of St. Louis Park undertook gradual but intentional policies to support education and prosperity, becoming a harmonious multicultural community.

By understanding the dynamic needs of its citizens and supporting progress, the town drastically shifted from prejudice to collaboration. This proves that even places with historical divisions can become inclusive with proper planning.

The success demonstrates how social policies aligned with fairness and equity can address disparities and bridge divides, offering a path forward for rebuilding fractured societies anywhere.

Examples

  • St. Louis Park transitioned from an anti-Semitic town to a multicultural success story through education reform and support services.
  • Voter turnout in the town remains high for funding schools, even among older residents without school-age children.
  • Other cities now look to St. Louis Park as a model for integrating communities while fostering equity.

8. Global Population Growth Intensifies Pressure

Population growth accelerates issues like resource depletion and environmental strain. The United Nations predicts numbers will surge from the current 7.2 billion to 9.7 billion by 2050. This growth will challenge all aspects of infrastructure and sustainability.

More people lead to more consumption—of cars, homes, resources, and emissions. Without strategy, population demands will lead to environmental instability worsening global inequality and threatening basic survival systems.

The modern age presents an opportunity: advancing technologies could offer new approaches to housing, energy production, and living sustainably—if addressed innovatively.

Examples

  • Global population growth is largely concentrated in regions least equipped to handle infrastructure strain.
  • Rising automotive industries contribute disproportionately to carbon footprints.
  • Innovative solutions such as urban farming may become key in adapting global demands for food.

9. Adapting Faster Together

Ultimately, humanity has an opportunity to shape these accelerations with adaptability and a focus on common welfare. A connected world could mean solving large-scale problems collectively.

Technology, knowledge sharing, and accessible ideas mean we are better equipped than any past generation. People must seize this new landscape with adaptability and creativity to ensure that solutions outpace challenges.

The age of acceleration demands not resistance but resilience.

Examples

  • Access to digital tools allows developing countries to leapfrog traditional challenges in infrastructure or telecommunication.
  • Small businesses leveraging the internet have achieved global success without extensive physical reach.
  • Open-source platforms enable collaboration on climate, healthcare, and innovative challenges worldwide.

Takeaways

  1. Embrace adaptability: Stay flexible and open to learning new skills in a rapidly evolving world where change is constant.
  2. Focus on collaboration: Engage with others to work collectively on solving global challenges and creating community-driven change.
  3. Build human connections: Step back from digital distractions and invest in in-person relationships to fight isolation and foster personal health.

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