Book cover of The Last Folk Hero by Jeff Pearlman

The Last Folk Hero

by Jeff Pearlman

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Introduction

In the world of sports, few names shine as brightly as Bo Jackson's. His legendary status transcends the boundaries of both baseball and football, making him a true American icon. Jeff Pearlman's book, "The Last Folk Hero," delves deep into the life of this extraordinary athlete, exploring the highs and lows of his journey from a troubled childhood to becoming one of the most celebrated sports figures of his time.

Bo Jackson's story is not just about athletic prowess; it's a tale of perseverance, determination, and the power of raw talent. This book takes us on a captivating journey through Jackson's life, from his humble beginnings in Bessemer, Alabama, to his meteoric rise in college sports, and finally to his professional careers in both the NFL and MLB.

As we dive into the pages of "The Last Folk Hero," we'll discover the man behind the myth, the challenges he faced, and the impact he left on American sports culture. Whether you're a die-hard sports fan or simply curious about one of the most remarkable athletes in history, Bo Jackson's story is sure to inspire and amaze.

Bo Jackson's Challenging Childhood

Bo Jackson's early years were far from the glamorous life one might expect of a future sports superstar. Born Vincent Edward Jackson in Bessemer, Alabama, Bo's childhood was marked by poverty and hardship. He grew up in a cramped three-room home with no bathrooms, sharing the small space with his mother and eight siblings.

Life was tough for young Bo. His father, A.D. Adams, was largely absent, being married to another woman and rarely around. This left Bo's mother, Florence Jackson, to shoulder the burden of raising her large family alone. Florence worked long hours to make ends meet, but even then, the family struggled to get by.

The Jackson children often had to fend for themselves. They wore hand-me-downs and sometimes soiled clothes. Food was scarce, and Bo and his siblings would often hunt for wild animals just to have something to eat. To earn a little extra money, they would sell plastic bags to the local bootlegger.

Growing up in such challenging circumstances had a profound impact on Bo's behavior. He became a troublemaker, known for bullying his classmates, stealing bikes, and throwing rocks at people. His mother's disciplinary method of using an extension cord for whippings did little to curb his rebellious nature.

However, a turning point came in the summer of 1973 when Bo was ten years old. It was then that he discovered an outlet for his energy and aggression: sports. Bo joined the Bessemer Little League, coached by his mother's cousin-in-law. From the very beginning, it was clear that Bo had a natural talent for athletics.

His early experiences in organized sports opened up a new world for Bo. He quickly progressed from the Little League to playing for the Raimund Pirates in the Pony League, and then for the local industrial league's Ben All-Stars. While he wasn't yet considered an elite athlete, those who watched him play could see the potential for greatness.

This period in Bo's life was crucial in shaping his future. Sports provided him with a positive outlet for his energy and a way to channel his natural physical abilities. It gave him a sense of purpose and direction that had been lacking in his life. Little did anyone know at the time that they were witnessing the early stages of what would become one of the most remarkable sports careers in American history.

Bo Jackson: The High School Phenom

As Bo Jackson entered high school at McAdory High, his athletic journey truly began to take shape. It was during these formative years that Bo's exceptional talents in not just one, but three sports, started to shine through. His high school career would set the stage for the legendary athlete he was to become.

Football: A Slow Start to Stardom

Bo's football career at McAdory High had a modest beginning. In his freshman year, he made it onto the junior varsity team, where his incredible physical strength and speed were evident. However, it wasn't until his junior year that Bo truly began to stand out on the football field.

As an upperclassman, Bo became an integral part of the team's success. His performances were so impressive that reporters started showing up to games specifically to watch him play. In his senior year, Bo's statistics were staggering: he gained over 1,000 yards and scored 17 touchdowns. These numbers hinted at the football superstar he would later become.

Track and Field: Immediate Success

While Bo's rise to football stardom was gradual, his success in track and field was immediate and spectacular. In his very first year of competition, Bo placed third in the long jump at the 1979 Class 3A Alabama High School Athletic Association championships. Just two weeks later, he secured the tenth spot in the 3A state decathlon championships.

What made these achievements even more remarkable was Bo's lack of formal training. He often prepared for events either a few weeks before the competition or sometimes on the very day of the event itself. Despite this, Bo's natural athleticism allowed him to excel.

By the time Bo graduated from McAdory, he had become a back-to-back state decathlon title holder and had set state records in three different track and field events. His performances in this sport showcased his versatility and raw athletic talent.

Baseball: Power and Speed on the Diamond

Baseball was the third sport in which Bo excelled during his high school years. His performances on the baseball diamond were nothing short of extraordinary. Bo's power at the plate was legendary, with his hits often sending baseballs soaring 500 feet or more.

But it wasn't just his hitting that impressed; Bo's speed on the basepaths was equally remarkable. He successfully stole bases 90 times out of 91 attempts, a statistic that highlighted both his speed and his strategic understanding of the game.

A Hot Commodity in the Sports World

Bo's exceptional performances across all three sports did not go unnoticed. By his senior year, he was inundated with college recruitment letters and even received calls from Major League Baseball teams. The New York Yankees were so impressed with Bo's potential that they took the risk of drafting him in the second round of the 1982 amateur draft, despite knowing he was still in high school.

However, Bo had other plans. Despite the tempting offers from professional baseball, he was determined to become the first member of his family to attend college. With this goal in mind, Bo turned down the MLB offers and instead accepted an athletic scholarship to Auburn University.

Bo Jackson's high school career was a clear indicator of the extraordinary athlete he was becoming. His ability to excel in three different sports at such a high level was almost unheard of. It set the stage for his college career and beyond, where he would continue to amaze and inspire with his athletic prowess.

Bo Jackson's Collegiate Career: A Three-Sport Wonder

Bo Jackson's time at Auburn University was nothing short of spectacular. He continued to excel in three sports - football, track, and baseball - cementing his reputation as one of the most versatile athletes in collegiate history.

Football: The Main Event

Football quickly became Bo's primary focus at Auburn. His debut game as a member of the Auburn Tigers was a sign of things to come. Bo rushed for two touchdowns out of ten carries and a total of 123 yards. By the end of his rookie season, he had accumulated impressive stats: nine scores and 829 yards.

Bo's sophomore year was even more impressive. The 1983 season saw the Tigers climb to the third spot in national rankings. Bo's performance in the Sugar Bowl was particularly noteworthy - he ran 130 yards in 22 carries and was crowned the game's Most Valuable Player.

Despite a setback in his junior year due to injuries, Bo came back strong in his senior year. His performance that season was so outstanding that he was awarded the fifty-first Heisman Trophy. Bo's stats were mind-boggling: he racked up a whopping 1,786 yards and had several two-touchdown games.

Track and Field: Continuing Success

While football was Bo's main focus, he continued to participate in track and field events during the off-season. In his very first collegiate track meet, Bo made a jaw-dropping 60-yard dash in just 6.18 seconds - the fifth-fastest time ever recorded at Auburn. This performance showcased Bo's incredible speed, a trait that would serve him well in all his sporting endeavors.

Baseball: A Rocky Start and a Strong Finish

Bo's collegiate baseball career had a somewhat rocky start. He played during his freshman year but didn't perform as well as he had hoped. He then took a hiatus from baseball for his sophomore and junior years, primarily due to his dislike of the head coach.

However, Bo returned to baseball in his junior year when a new head coach took over the team. His return to the diamond was triumphant - he led the Tigers to a 30-22 record, showcasing his skills both at bat and in the outfield.

Bo's baseball prowess didn't go unnoticed by professional scouts. The California Angels drafted him in the twentieth round of the 1985 draft. However, due to Southeastern Conference (SEC) rules prohibiting players from participating in both collegiate and professional sports, Bo turned down the offer to return for his senior year of football.

The End of an Era

Bo's collegiate career came to an abrupt and controversial end during his final baseball season. An unapproved visit to the Tampa Bay Buccaneers facility violated SEC rules, rendering Bo ineligible to play amateur sports. This incident was a significant blow to Bo, effectively ending his amateur career.

Despite this setback, Bo Jackson's time at Auburn University was nothing short of legendary. He had proven himself to be an exceptional athlete in three different sports, setting records and winning accolades along the way. His performances on the football field, the track, and the baseball diamond had captured the imagination of sports fans across the country and set the stage for his professional career.

Bo's collegiate career demonstrated not just his raw athletic talent, but also his dedication, versatility, and ability to excel under pressure. These qualities would serve him well as he transitioned into professional sports, where he would continue to amaze and inspire with his extraordinary abilities.

Bo Jackson: The Professional Baseball Player

After the abrupt end to his collegiate career, Bo Jackson found himself at a crossroads. He had to choose between pursuing a career in the NFL or MLB. While the NFL seemed the more logical choice given his Heisman Trophy win and the higher salaries, there was a complication. The Tampa Bay Buccaneers, who had made Bo their number one draft pick, were the very team that had inadvertently caused his college ineligibility. This left Bo with a bitter taste, and he decided to turn his attention to baseball instead.

Joining the Kansas City Royals

In a move that surprised many, Bo signed with the Kansas City Royals. The Royals offered him a substantial contract and promised him a quick path to the Major Leagues. True to their word, Bo's journey to the big leagues was swift and impressive.

Bo's professional baseball career began with the Memphis Chicks, a minor league affiliate of the Royals. His debut game on June 30, 1986, gave a glimpse of what was to come. Bo hit the ball on his first attempt and made it to first base, sending the crowd into a frenzy. His stint in the minor leagues was brief - just two months later, he was called up to the Major Leagues.

Major League Debut

Bo's first Major League game was against the Chicago White Sox. Although the Royals lost the game, Bo's performance was nothing short of spectacular. He received a standing ovation just for hitting a foul ball, and he impressed everyone with his incredible speed, sprinting from home plate to first base in just 3.6 seconds.

Less than two weeks after his debut, Bo faced the Seattle Mariners and hit his first Major League home run - a massive 475-foot shot that showcased his incredible power. This was just the beginning of what would be a remarkable, if unconventional, baseball career.

A Unique Approach to the Game

Bo's approach to baseball was unlike that of most professional players. He didn't obsess over statistics or spend hours studying opposing pitchers. Instead, he relied on his natural abilities and instincts. This approach sometimes led to spectacular successes and other times to frustrating strikeouts, but it always made him an exciting player to watch.

One of Bo's most memorable baseball moments came in a game against the Minnesota Twins in 1989. In a surprising move, Bo switched to hitting left-handed for the first time in his professional career - and proceeded to hit the ball 450 feet. In the same year, during a game against the Seattle Mariners, Bo made an incredible 320-foot throw from the outfield corner to take out Harold Reynolds, considered the fastest player on the Mariners.

The All-Star and Beyond

Bo's talents didn't go unrecognized. In 1989, he was selected for his first and only All-Star game. To coincide with this achievement, Nike aired a now-famous commercial starring Bo, further cementing his status as a sports icon.

Despite his success, Bo's baseball career was not without its challenges. His decision to also play professional football (which we'll explore in the next section) often put him at odds with his Royals teammates and management. His performance on the diamond sometimes suffered after the grueling NFL season.

Nevertheless, Bo Jackson's time in Major League Baseball was marked by moments of sheer brilliance. His combination of speed and power was rarely seen in the sport, and his unconventional approach to the game made him a fan favorite. While his baseball career would ultimately be cut short by injury, Bo Jackson left an indelible mark on the sport, showcasing what was possible when raw talent met opportunity on the baseball diamond.

Bo Jackson: The Two-Sport Phenomenon

While Bo Jackson was making waves in Major League Baseball with the Kansas City Royals, he wasn't content with just one professional sport. In a move that would cement his place in sports history, Bo decided to pursue a career in the NFL alongside his baseball commitments.

Joining the Los Angeles Raiders

When the Los Angeles Raiders selected Bo as their seventh-round pick in the 1987 NFL draft, he saw an opportunity he couldn't pass up. However, Bo made it clear from the start that he would be a part-time player, only joining the team after the baseball season ended. This arrangement was unprecedented in modern professional sports and showcased Bo's extraordinary athletic abilities.

The Criticism and the Comeback

Bo's decision to play both sports professionally was met with skepticism and criticism. His Royals teammates were particularly unhappy, especially when his performance on the baseball diamond seemed to suffer after signing with the Raiders. However, Bo was determined to prove that he could excel in both sports.

Memorable Moments on the Gridiron

Bo's NFL career, though shorter than his time in MLB, was filled with unforgettable moments. One of the most iconic came on his 25th birthday in a game against the Seattle Seahawks. Bo faced off against Brian "The Boz" Bosworth, a highly touted linebacker. In a play that would be replayed countless times, Bo carried Bosworth straight into the end zone for a spectacular touchdown. Earlier in the same game, Bo had made an unbelievable 91-yard run, showcasing his incredible speed and power.

Record-Breaking Performances

Bo's 1989 season in both baseball and football was particularly impressive. On the football field, he achieved his second 90-yard run in a game against the Cincinnati Bengals, making him the first NFL player in history to have two runs of 90+ yards. By the end of the football season, he had accumulated four touchdowns and 950 yards.

The Nike Campaign

Bo's two-sport stardom made him a marketing dream. Nike capitalized on his unique status with the famous "Bo Knows" advertising campaign. These commercials, which showed Bo excelling in various sports and activities, further elevated his status as a pop culture icon.

Balancing Two Sports

Bo's ability to balance two professional sports at the highest level was unprecedented. He would finish the baseball season with the Royals and then immediately join the Raiders for the remainder of their football season. This grueling schedule showcased not only Bo's exceptional physical abilities but also his mental toughness and dedication.

While his baseball numbers sometimes suffered due to his football commitments, his performances on the gridiron were consistently impressive. Bo brought a unique combination of speed, power, and agility to the football field that few had ever seen before.

The Impact of Bo's Two-Sport Career

Bo Jackson's decision to play both baseball and football professionally had a significant impact on the sports world. He proved that with exceptional talent and determination, it was possible to excel at the highest level in two demanding sports. His two-sport career inspired a generation of athletes and remains one of the most remarkable achievements in sports history.

However, as impressive as Bo's two-sport career was, it also came with risks. The physical toll of playing two professional sports would eventually catch up with Bo in a way that would dramatically alter the course of his career.

The Injury That Changed Everything

Bo Jackson's seemingly unstoppable ascent in both baseball and football came to a sudden and dramatic halt in January 1991. It was during a playoff game between his NFL team, the Los Angeles Raiders, and the Cincinnati Bengals that Bo suffered an injury that would forever change the course of his career.

The Fateful Tackle

In what appeared to be a routine play, Bo was tackled hard by Bengals linebacker Kevin Walker. At first, it seemed like just another hit in a sport known for its physicality. However, as Bo tried to get up, it became clear that something was seriously wrong. He had suffered a severe hip injury that would later be diagnosed as early avascular necrosis, a condition that causes bone death due to lack of blood supply.

The Devastating Diagnosis

The diagnosis was devastating. Doctors predicted that Bo's hip bone would eventually collapse, significantly affecting his mobility. This prognosis effectively ended Bo's NFL career on the spot. The superhuman athlete who had amazed fans with his speed and power was now facing a future where he might struggle to walk normally.

The Impact on His Baseball Career

The injury didn't just affect Bo's football career. The Kansas City Royals, concerned about the severity of the injury and skeptical about Bo's ability to recover, made the difficult decision to release him from the team. It seemed that Bo's remarkable two-sport career had come to an abrupt and premature end.

A Glimmer of Hope

However, Bo Jackson wasn't ready to give up on his athletic career just yet. In a surprising move, the Chicago White Sox decided to take a chance on Bo. The team's senior doctor was optimistic about Bo's recovery prospects, and the White Sox were willing to gamble on the possibility of having a player of Bo's caliber join their roster.

The Comeback Attempt

Bo underwent hip replacement surgery and embarked on an intensive rehabilitation program with physical therapy pioneer Mack Newton. His determination to return to professional sports was evident in his grueling training regimen. However, despite his best efforts and the advanced medical care he received, Bo was never able to fully regain his former abilities.

The Final Innings

Although he wasn't the same player he had been before the injury, Bo did manage to return to Major League Baseball. He played for the White Sox for two seasons, but his performance was a shadow of what it had been in his prime. The White Sox ultimately terminated his contract in late 1993.

Not ready to give up on baseball entirely, Bo signed a one-year deal with the California Angels for the 1994 season. It was to be his last hurrah in professional sports. Fittingly, one of his final games was against his first professional team, the Kansas City Royals. Shortly after, a player strike cut the season short, and Bo decided it was time to hang up his cleats for good.

The Legacy of the Injury

Bo Jackson's hip injury marked the end of one of the most exciting and unique careers in sports history. It robbed fans of the opportunity to see how far Bo could have gone in both baseball and football if he had been able to play out his prime years uninjured. The "what if" questions surrounding Bo's career have become a significant part of his legend.

Despite the premature end to his playing days, Bo's impact on sports was indelible. He had shown the world what was possible when extraordinary talent met unparalleled determination. His ability to excel at the highest levels of two professional sports simultaneously remains one of the most remarkable achievements in athletic history.

The injury may have ended Bo's playing career, but it couldn't erase the memories of his incredible performances or diminish the inspiration he provided to countless aspiring athletes. In many ways, the abrupt end to his career only added to the mythic quality of Bo Jackson's story, cementing his status as a true American sports legend.

Bo Jackson: Life After Sports

Following the end of his professional sports career, Bo Jackson embarked on a new chapter in his life. While no longer competing on the field, Bo found new ways to channel his energy, pursue his interests, and make a positive impact on the world.

Embracing Retirement

When the 1994 baseball player strike commenced, Bo was already back in his hometown of Bessemer, Alabama, enjoying the early days of his retirement. He spent much of his time fishing and relishing the opportunity to be with his family. Bo settled into suburban life in Chicago with his wife, Linda, and their three children, enjoying a quieter pace of life after years in the spotlight.

Ventures into Entertainment

Not content to simply fade from public view, Bo tried his hand at acting in the years following his retirement. While he didn't become a Hollywood star, he did appear in several TV series and movies, including guest spots on "Married... with Children" and roles in films like "The Chamber," "Fakin' da Funk," and "The Pandora Project." These forays into entertainment allowed Bo to stay in the public eye and explore new avenues for his talents.

Business Endeavors

Bo's entrepreneurial spirit led him to found and partner with several businesses. He put his name and expertise behind products like the Bo Jackson Signature Portable Gas Grill and Bo Jackson's Homemade Sweet Potato Pie. He also ventured into the health food market with Better Bar energy bars and became involved with N'genuity, a food supplier.

These business ventures showcased Bo's versatility and his ability to leverage his fame and reputation in new and innovative ways. While not all of these enterprises were long-lasting successes, they demonstrated Bo's willingness to take risks and explore opportunities beyond the world of sports.

Completing His Education

In a move that was particularly meaningful to him, Bo fulfilled a long-standing promise to his late mother by completing his college degree. He returned to Auburn University and earned his Bachelor's degree in Family and Child Development. This achievement was a source of great pride for Bo and a testament to his determination to follow through on his commitments, even years after leaving the university as a star athlete.

Staying Connected to Sports

Although Bo didn't closely follow his former teams, he didn't completely disconnect from the sports world. He served as a spring training instructor for the Kansas City Royals and took on the role of team ambassador for the Chicago White Sox. These positions allowed him to share his knowledge and experience with new generations of players.

Bo also found new sporting pursuits to occupy his time. He became an avid golfer, often participating in and hosting celebrity golf tournaments. He also enjoyed hunting and fishing, activities that allowed him to spend time outdoors and indulge his competitive spirit in a more relaxed setting.

Philanthropy and Giving Back

Perhaps the most significant aspect of Bo's post-sports career has been his commitment to philanthropy. In 2012, he launched "Bo Bikes Bama," an annual charity event to help victims of the devastating April 2011 tornado disaster in Alabama. The event has been a remarkable success, raising over $2.1 million by 2020 for disaster relief efforts in his home state.

This charitable work has become a defining feature of Bo's retirement years. It showcases his deep connection to his roots in Alabama and his desire to use his fame and resources to make a positive difference in people's lives.

The Lasting Impact of Bo Jackson

While Bo's time on the professional sports fields may have been shorter than many had hoped, his life after sports has been rich and meaningful. He has shown the same drive and determination in his business ventures, educational pursuits, and charitable work that he once displayed on the baseball diamond and football field.

Bo Jackson's post-sports life serves as an inspiring example of how athletes can successfully transition from their playing days to new and fulfilling endeavors. He has remained a beloved figure in American sports culture, not just for his incredible athletic achievements, but also for the way he has conducted himself off the field.

Through his various pursuits, Bo has continued to inspire and impact lives, proving that there is indeed life after sports for even the most celebrated athletes. His journey from a poor kid in Bessemer to a two-sport superstar, and finally to a successful businessman and philanthropist, is a testament to his character, adaptability, and enduring spirit.

Final Thoughts: The Legacy of Bo Jackson

Bo Jackson's story is one of extraordinary talent, unwavering determination, and the power of the human spirit to overcome adversity. From his humble beginnings in Bessemer, Alabama, to the heights of professional sports stardom, and through the challenges of career-ending injury and life after sports, Bo's journey captivates and inspires.

What sets Bo Jackson apart in the annals of sports history is not just his incredible athletic prowess, but the unique path he forged. In an era of increasing specialization in sports, Bo proved that it was possible to excel at the highest levels in two demanding professional sports simultaneously. His ability to seamlessly transition between baseball and football, showcasing elite skills in both, remains unparalleled in modern sports.

Bo's impact extended far beyond the playing field. He became a cultural icon, starring in the famous "Bo Knows" Nike ad campaign and capturing the imagination of sports fans across the country. He showed that athletes could be more than just players; they could be larger-than-life figures who transcend their sports.

The abrupt end to Bo's playing career due to injury only adds to his legend. The "what if" questions surrounding his potential had he remained healthy continue to fuel discussions among sports fans. Yet, it's perhaps in how Bo handled this setback that we see his true character shine through. Rather than dwelling on what might have been, he channeled his energy into new pursuits, from business ventures to philanthropy.

Bo Jackson's legacy in sports is secure. He won the Heisman Trophy, was selected for both the MLB All-Star game and the NFL Pro Bowl, and produced countless highlight-reel moments that continue to amaze viewers decades later. But his legacy as a person extends beyond these accolades. His dedication to education, evidenced by his return to college to complete his degree, and his commitment to giving back to his community through events like "Bo Bikes Bama," speak to his character and values.

In many ways, Bo Jackson represents a bygone era in sports - a time when multi-sport athletes could thrive at the highest levels, when larger-than-life personalities dominated the sports landscape, and when raw talent could capture the nation's imagination. Yet, his story continues to resonate today, inspiring new generations of athletes and fans alike.

As we reflect on Bo Jackson's life and career, we're reminded of the power of natural talent combined with relentless determination. We're shown that setbacks, even career-ending injuries, don't have to define a person's life. And we're given an example of how fame and success can be leveraged for the greater good.

Bo Jackson truly embodies the title of "The Last Folk Hero." His story is one of almost mythic proportions, yet grounded in the very real struggles and triumphs of a remarkable life. From the poor kid in Bessemer to the two-sport superstar, to the businessman and philanthropist, Bo Jackson's journey continues to captivate and inspire, cementing his place not just in sports history, but in American cultural history as well.

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