Book cover of The Myth of Multitasking by Dave Crenshaw

The Myth of Multitasking

by Dave Crenshaw

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In today's fast-paced world, we're constantly bombarded with information, notifications, and demands for our attention. Many of us pride ourselves on our ability to juggle multiple tasks at once, believing that this is the key to success in our personal and professional lives. However, in his book "The Myth of Multitasking," Dave Crenshaw challenges this widely held belief and presents a compelling case for why focusing on one task at a time is actually the most effective way to work and live.

Introduction

Crenshaw begins by addressing a common scenario that many of us can relate to: having multiple apps open on our phones, numerous tabs on our internet browsers, and countless email threads and social media messages vying for our attention. He argues that this constant state of divided attention is not only inefficient but also counterproductive.

The author's main premise is that multitasking is a myth – a lie that we've been told and have come to believe. Instead of truly doing multiple things at once, what we're actually doing is rapidly switching between tasks, a process he calls "switchtasking." This distinction is crucial, as it forms the foundation for understanding why our current approach to work and productivity may be flawed.

The Truth About Multitasking

There's No Such Thing as Multitasking

One of the most important revelations in the book is that multitasking, as we commonly understand it, doesn't actually exist. Crenshaw explains that the human brain is not capable of focusing on more than one task at a time. He cites a study from Vanderbilt University that found no neurological evidence to support the idea that our brains can handle multiple tasks simultaneously.

Instead of multitasking, what we're really doing is switchtasking – rapidly shifting our attention from one task to another. This process can happen so quickly that it gives us the illusion of doing multiple things at once, but in reality, our brain is constantly refocusing as we switch between tasks.

Active vs. Passive Switchtasking

Crenshaw introduces two types of switchtasking: active and passive. Active switchtasking occurs when we consciously decide to switch between tasks, such as checking our email while talking on the phone. Passive switchtasking, on the other hand, happens when external factors force us to shift our attention, like when a coworker interrupts us while we're working on an important project.

Understanding these two types of switchtasking is crucial because it helps us identify the sources of interruptions in our daily lives and work towards minimizing them.

The Inefficiency of Switchtasking

Why Switchtasking Doesn't Work

Crenshaw uses a relatable example to illustrate why switchtasking is inefficient. He introduces us to Helen, a CEO of a successful retail clothing company, who constantly deals with interruptions throughout her day. In a typical scenario, Helen might be composing an email when her assistant, Sally, interrupts with an important question.

At first, Helen tries to continue typing while also addressing Sally's question. However, she soon realizes that she can't give either task the attention it deserves. This forces her to stop working on the email entirely to focus on Sally's question. When she returns to the email, it takes her a few minutes to regain her focus and get back to where she left off.

This example highlights the main problem with switchtasking: every time we switch tasks, we lose time and mental energy in the process of refocusing. This constant switching not only makes us less efficient but also increases the likelihood of errors and reduces the quality of our work.

The Hidden Cost of Interruptions

Crenshaw emphasizes that the cost of interruptions goes beyond just the time it takes to address them. Each time we're interrupted, we need time to refocus on the original task. This refocusing period can take several minutes, during which we're not fully productive. When these interruptions happen multiple times throughout the day, the cumulative effect on our productivity can be substantial.

Moreover, frequent interruptions can lead to increased stress and frustration, as we struggle to complete our work and meet deadlines. This constant state of partial attention can also negatively impact our ability to think deeply and creatively, as we never give ourselves the opportunity to fully immerse in a single task.

Strategies for Minimizing Interruptions

Scheduled Meetings and Office Hours

To combat the problem of constant interruptions, Crenshaw suggests implementing a system of scheduled meetings and office hours. For example, Helen could set up a daily meeting with Sally at 10:00 a.m. to address any questions or concerns. This approach ensures that Sally gets the attention she needs while allowing Helen to focus on her work without constant interruptions throughout the day.

Similarly, setting regular office hours when employees can drop in with questions or concerns can help minimize unexpected interruptions. By clearly communicating these hours, employees know when they can expect to get help, reducing the need for impromptu visits.

Managing Phone Calls and Voicemail

Crenshaw also addresses the issue of phone interruptions. He suggests leaving an outgoing voicemail message that informs callers when they can expect a return call. For instance, the message could state that you check messages at specific times during the day (e.g., 10:00 a.m., 2:00 p.m., and 4:00 p.m.). This approach sets clear expectations for callers and allows you to manage your time more effectively.

The Importance of Time Budgeting

Recognizing How You Really Spend Your Time

One of the key insights Crenshaw offers is the importance of understanding how we actually spend our time. He uses Helen's story to illustrate this point. When asked to estimate how she spends her time each week, Helen realizes that her perception doesn't match reality. She had overestimated the time she spent with her family, not accounting for the fact that she was often still working (checking emails, reading trade magazines) even when at home.

This realization is a wake-up call for many readers, highlighting the importance of being honest and accurate about how we allocate our time.

Creating a Time Budget

To address this issue, Crenshaw recommends creating a time budget. This process involves:

  1. Accurately tracking how you currently spend your time
  2. Identifying areas where you want to make changes
  3. Creating a future time budget that aligns with your priorities

By following this process, you can ensure that you're dedicating time to what's truly important to you, whether that's family time, exercise, or focusing on a new project at work.

Implementing Change in the Workplace

Leading by Example

For those in leadership positions, Crenshaw advises against simply mandating changes in how employees work. Instead, he suggests leading by example. By implementing anti-switchtasking strategies in your own work, you can demonstrate their effectiveness to your team.

This approach involves:

  1. Setting regular meeting times
  2. Establishing office hours
  3. Managing emails and phone calls in a focused, deliberate manner

As employees observe the benefits of this approach – increased productivity, reduced stress, and improved work quality – they're more likely to adopt similar strategies themselves.

The Power of Personal Choice

Crenshaw emphasizes that lasting change is more likely to occur when employees choose to adopt new habits themselves, rather than having them imposed from above. By setting a positive example and allowing employees to see the benefits firsthand, leaders can create a culture that values focused work and minimizes switchtasking.

The Benefits of Single-Tasking

Increased Productivity

By focusing on one task at a time, we can work more efficiently and effectively. Without the constant interruptions and mental switching associated with multitasking, we can complete tasks more quickly and with fewer errors.

Improved Quality of Work

Single-tasking allows us to give our full attention to each task, resulting in higher-quality output. When we're not constantly dividing our attention, we can think more deeply and creatively about the task at hand.

Reduced Stress

Constantly switching between tasks can be mentally exhausting and stressful. By focusing on one thing at a time, we can reduce this mental strain and feel more in control of our work.

Better Work-Life Balance

As we become more efficient at work through single-tasking, we may find that we have more time for personal activities and relationships outside of work. This can lead to a better overall work-life balance and increased satisfaction in both areas.

Practical Exercises

Crenshaw provides a simple yet effective exercise to demonstrate the inefficiency of multitasking:

  1. Write a short sentence (e.g., "Multitasking is really switchtasking") while simultaneously numbering each letter (M1, U2, L3, etc.).
  2. Time how long this takes.
  3. Now, write the sentence in full, then number each letter afterward.
  4. Compare the times.

This exercise clearly shows that doing one task at a time is faster and more efficient than trying to do two tasks simultaneously.

Final Thoughts

"The Myth of Multitasking" challenges our long-held beliefs about productivity and efficiency. By debunking the idea that we can effectively do multiple things at once, Crenshaw encourages us to embrace a more focused, intentional approach to our work and lives.

The key takeaways from the book are:

  1. Multitasking is a myth – what we're really doing is switchtasking.
  2. Switchtasking is inefficient and can lead to decreased productivity and increased stress.
  3. By implementing strategies to minimize interruptions and focus on one task at a time, we can work more efficiently and effectively.
  4. Understanding how we really spend our time and creating a time budget can help us prioritize what's truly important.
  5. Leading by example is the most effective way to implement change in the workplace.

By adopting the principles outlined in this book, we can not only improve our productivity but also reduce stress, enhance the quality of our work, and find more time for the things that matter most to us. In a world that constantly demands our attention, learning to focus on one task at a time may be the key to success and satisfaction in both our personal and professional lives.

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