Book cover of Think This, Not That by Josh Axe

Josh Axe

Think This, Not That

Reading time icon13 min readRating icon4.1 (194 ratings)

Mastering your inner thoughts is the first step in crafting a masterpiece of a life.

1. Prioritize Becoming Instead of Just Accomplishing

In the pursuit of success, many focus on accumulating achievements and tangible rewards. However, true fulfillment lies not in what you achieve but in who you become. Developing character traits like wisdom, honesty, and courage leads to a richer, more impactful life.

Those with a "becoming" mindset work on building their inner self continuously, maintaining a focus on principles that benefit both themselves and the people around them. This mindset fosters personal growth and helps create meaningful connections, making your life a legacy of value.

Reflecting on questions such as "What value can I bring to others?" and "How can I contribute to the world?" helps steer you toward this mindset. It's about looking beyond accolades and viewing life as a journey of enhancement and service, aligning your inner self with your external goals.

Examples

  • Albert Einstein advised his son to aspire to be "a man of value rather than a man of success."
  • Leaders focused on development inspire their teams and leave lasting legacies.
  • Daily introspection helps align your actions with your highest values.

2. Understand and Embrace Virtues

Living a virtuous life isn’t just about morality—it’s about creating habits that drive personal growth and stronger relationships. Virtues like courage, honesty, and prudence form the bedrock of a meaningful and impactful life.

Ancient wisdom identifies seven key virtues: prudence, justice, temperance, fortitude, faith, hope, and love. These aren’t abstract ideals; they’re practical guiding lights that, when cultivated, contribute to lasting happiness and better decisions in everyday life.

It’s also essential to mitigate vices—wrath, sloth, pride, and others—that undermine your efforts. By intentionally adopting virtues and resisting vices, you lay the foundation for flourishing while uplifting those around you.

Examples

  • Accepting responsibility for your choices is an act of courage and justice.
  • Listening to others instead of reacting displays temperance.
  • Even small acts of kindness, like helping a neighbor, radiate love and hope.

Principles act as an anchor in a fast-moving world where opinions carry more volume than depth. Guiding your actions by timeless principles rather than fleeting public sentiment ensures steadiness and authenticity.

Timeless truths and wisdom, such as aiming for excellence or respecting others, are often drowned out by the loud noise of trends. By pausing to ask, "What is the lasting truth here?" you strengthen your decisions and increase their impact.

Techniques like the Socratic method or "First Principles Thinking" help peel away layers of bias to uncover what truly matters, empowering better decisions across personal and professional domains.

Examples

  • A career fueled by integrity often outlasts trends driven by popularity.
  • Socrates’ rigorous questioning process remains a universal tool for clarity.
  • The "5 Whys" technique can effectively pinpoint core challenges in decision-making.

4. Redefine Failure as Growth

Fear of failure often stops you from taking risks, but reframing failure as a stepping stone transforms challenges into opportunities. Growth happens when discomfort is embraced, not avoided.

Stress, when managed properly, can push you to achieve more and sharpen your skills. The difference is in how you interpret failure—not as something that defines you but as feedback that helps you adjust and grow.

By learning to embrace fear through guided methods like exposure therapy, you cultivate resilience and begin to see setbacks as essential parts of reaching success.

Examples

  • Failing an exam becomes a lesson in improving study habits.
  • Entrepreneurs use failed ventures to refine future business models.
  • Public speakers reduce anxiety by repeatedly practicing in front of audiences.

5. Cultivate Daily Habits of Virtue

Virtues are built through consistent, intentional practice—they don’t simply appear. Acting with courage, kindness, or honesty regularly turns these traits into ingrained habits over time.

Consistency is key, whether it’s as small as choosing patience in a tense moment or making decisions based on fairness. With each repetition of virtuous behavior, you strengthen not only your character but also inspire those around you.

Aristotle’s concept of the "golden mean" suggests finding balance in all areas—for example, courage shouldn’t manifest as recklessness, nor should it give way to timidity. Aim for thoughtful moderation in every action.

Examples

  • Choosing to speak kindly even when frustrated strengthens compassion.
  • Returning incorrect change to a cashier builds honesty.
  • Balanced decision-making during stressful work situations demonstrates prudence.

6. Think Holistically in Every Domain

A principled approach applies across all aspects of life—be it health, relationships, or work. For example, considering root causes rather than symptoms in health care can improve long-term wellness.

Relationship principles, like communication and respect, deepen bonds, while career-oriented principles, like continuous improvement, set a foundation for enduring success. These truths last long past the fleeting benefits of shortcuts or surface-level fixes.

Ultimately, when principles guide your life choices, you develop an unshakable foundation that offers stability in turbulent times.

Examples

  • Treating a nutrition deficiency addresses its root cause rather than masking symptoms with energy drinks.
  • Listening without judgment builds lasting trust in relationships.
  • Seeking feedback at work ensures continuous improvement and growth.

7. Visualizing Outcomes Inspires Positive Action

The gap between action and inaction often lies in how outcomes are imagined. Visualizing how virtues improve life—or how vices detract from it—strengthens commitment to the better path.

For example, picturing the negative impact of envy can help curb jealous thoughts, while imagining the peace that comes with forgiveness can inspire letting go of grudges. Intentional visualization bridges thinking with doing.

This practice sharpens your focus and reshapes your habits, turning aspirations into reality through mindful daily decisions.

Examples

  • Athletes visualize winning to enhance performance.
  • Visualizing success in a job interview builds confidence beforehand.
  • Imagining both short- and long-term consequences clarifies decision-making.

8. Commit to Lifelong Learning

Your journey of becoming doesn’t stop. Learning, reflecting, and refining your character extend throughout life. Each experience, whether joyful or challenging, offers lessons that can shape you.

Practicing self-evaluation allows you to adapt as circumstances change. Staying open to new insights and feedback sharpens your ability to grow and maintain value-focused living.

Lifelong learning isn’t limited to academics; it includes emotional intelligence, relationship skills, and self-discipline—qualities that improve every area of your life.

Examples

  • Reading or listening to diverse perspectives challenges and broadens your thinking.
  • Adopting new hobbies encourages curiosity and innovation.
  • Facing changes like a career shift with adaptability reflects emotional intelligence.

9. High Standards Drive Excellence

Perfection isn’t the goal—pursuing high standards is. Setting challenging yet attainable expectations helps you grow your capabilities every day.

Improving incrementally discourages stagnation, fostering resilience and a proactive mindset. Even small progress leads to big improvements over time when done consistently.

High standards are self-defined and shouldn’t be dictated by society’s expectations. By focusing on growth, you naturally build confidence and skill.

Examples

  • Regular skill improvement leads to mastery, such as practicing an instrument daily.
  • Overcoming fears by gradually setting higher public speaking goals builds confidence.
  • By treating every experience as a lesson, even mistakes lead to personal gains.

Takeaways

  1. Reflect daily on your actions to evaluate whether they align with your values and principles.
  2. Visualize both the benefits of virtuous actions and the consequences of indulgent vices to strengthen resolve.
  3. Set personal growth-focused goals that prioritize building character over collecting achievements.

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