Book cover of Next! by Joanne Lipman

Joanne Lipman

Next! Summary

Reading time icon11 min readRating icon3.7 (229 ratings)

Are you ready to quit dwelling on what’s ‘important’ and start embracing what truly makes you happy?

Change often begins silently, even before decisions are made. Searching involves exploring small interests or areas of curiosity that could lead to something larger. This approach allows individuals to test the waters and prepare for reinvention without diving in headfirst.

Joanne Lipman recounts the story of Joanne Lee Molinaro, who dabbled in cooking during the pandemic. Initially a hobby, her interest in food evolved as she started sharing recipes online. Within a year, her platform, "The Korean Vegan," amassed 2.5 million followers and launched her into a brand-new career. This example shows how gradual exploration can turn curiosity into significant opportunities.

Gary Klein's research on pattern recognition explains why our "instincts" during such searches are often informed by years of subconscious learning. What feels like a hunch is typically our brain drawing from past knowledge and experience. This validates the power of trying new things, even when the direction isn’t immediately clear.

Searching doesn’t always yield results overnight, but patience and consistent effort are key. By dipping a toe into new ventures, you’ll slowly understand patterns that resonate with you, setting a foundation for deeper changes later.

Examples

  • The fire chief who listened to her instincts amidst a crisis, guided by subconscious expertise gained from years of experience.
  • Joanne Lee Molinaro’s transformation from amateur cook to celebrated influencer by exploring a niche interest.
  • Personal experimentation in hobbies, side projects, or learning pursuits that eventually evolve into something meaningful.

2. Struggles Are Stepping Stones

Failure and frustration are not obstacles, but rather crucial elements of forward momentum. Struggle is where growth occurs, even if it feels uncomfortable or defeating at the moment.

Biochemist Katalin Kariko exemplifies this phase. Her work on messenger RNA faced rejection and career stagnation for years. Despite setbacks, she refined her efforts. Her persistence ultimately enabled groundbreaking contributions to the COVID-19 vaccine. This case underscores how setbacks can redirect us toward eventual breakthroughs.

Melanie Stefan’s creation of a “CV of failures” highlighted her professional shortcomings and served as a vehicle to identify areas for improvement. Acknowledging failure is a way to learn, pivot, and explore new directions that might align better with your goals.

In navigating professional or personal struggles, reaching out to an “expert companion” can be transformative. This could be a mentor, colleague, or even a casual connection who shares perspectives, inspires new ideas, or cheers you on – helping you see obstacles as opportunities to course-correct.

Examples

  • Katalin Kariko’s persistence through career roadblocks to achieve mRNA vaccine success.
  • Melanie Stefan’s “CV of failures,” a reflective tool to analyze setbacks and plan new paths.
  • Incorporating feedback or advice from casual connections that unexpectedly turn into career opportunities.

3. Stopping Can Be Productive

Pausing productivity might feel counterintuitive, but breaks can spark creativity and reframe our approach to challenges. The third step in the transformation process involves knowing when to stop.

History and science back this claim. From Beethoven’s daily walks to Steve Jobs’ meandering brainstorming sessions, such pauses often led to bursts of ingenuity. Albert Einstein noted that stepping away allowed his brain to form new connections autonomously.

Psychologist K. Anders Ericsson’s 90-minute rule emphasizes focused work intervals followed by intentional breaks. This rhythm, mixing dedicated effort with moments of relaxation, has been shown to not only increase output but also foster imaginative problem-solving.

Pausing isn’t an excuse for laziness but an effort to recharge and clarify goals. Structured breaks allow the brain to harness subconscious thought, paving the way for unexpected ideas and innovation.

Examples

  • Albert Einstein’s eureka moments during periods of relaxed brainstorming.
  • Steve Jobs’ habitual strolls, which helped him conceptualize major ideas for Apple.
  • The 90-minute rule’s blend of focus and relaxation to sustain productivity.

4. Trust Your Instincts, Backed by Experience

Those “gut feelings” we rely on are less about mystical intuition and more about accumulated knowledge from past experience. Trusting instincts can be powerful when they're based on solid, subconscious expertise.

Cognitive scientist Gary Klein explains this through the example of a fire chief noticing nuanced details during a blaze that others missed. Her “instinct” was informed by years of observed patterns, enabling her life-saving decision.

While listening to your intuition, it’s essential to ground it in what you know. This harmonizes spontaneous decisions with the expertise you’ve built in your personal or professional life.

Taking steps to develop foundational experience – through experiments, learning, and even failure – is vital for making well-informed instinct-driven choices. The stronger the base, the more confidently you can trust your gut.

Examples

  • The fire chief’s evacuation order based on subconsciously recognized danger signs.
  • Gary Klein’s research on how intuition stems from years of pattern recognition.
  • Building new skills or dabbling in hobbies to improve subconscious decision-making.

5. Failure Holds Hidden Potential

Setbacks may sting, but they often set the stage for better outcomes. Rather than running from failure, entrepreneurs, creatives, and leaders embrace these moments as opportunities to reevaluate and recalibrate.

For Katalin Kariko, failed research papers became launching pads to persist and refine her work in groundbreaking ways. Her journey demonstrates the piecemeal progress needed for world-changing results.

Creating a list of failures, like Melanie Stefan’s approach, can help bring clarity. These records don’t just highlight weaknesses; they help uncover strengths and tendencies that could steer you toward success.

Reframing rejection and missteps as learning moments positions you to try again – better prepared and more informed – leading to growth over time.

Examples

  • Katalin Kariko redefining setbacks into stepping stones toward a successful mRNA breakthrough.
  • Melanie Stefan’s failure CV turning negatives into action plans.
  • Entrepreneurs iterating on products or services that initially flopped but eventually thrived.

6. The “Aha” Comes After Struggle

Achieving that defining solution moment, the “aha” revelation, often occurs after significant periods of trial and error. But it’s not simply about grit; it’s about fostering the right environment for your unique epiphany.

Psychologist Erik Dane explains that remaining open to unexpected directions increases the chances of finding clarity. New perspectives often reveal themselves during rest, activities, or moments of disengagement from the core problem.

Many inventors and creators achieve breakthroughs only after repeatedly failing, experimenting, and taking conceptual breaks, as their minds work on issues subconsciously.

Examples

  • Erik Dane’s findings that open-mindedness contributes to personal breakthroughs.
  • Innovators revisiting failed attempts to arrive at better solutions.
  • Balancing hard work with rest to amplify problem-solving abilities.

7. Reinvention Isn’t One Size Fits All

Reinvention works differently for everyone. It’s about recognizing your experiences and failures and using them as raw material for future endeavors.

Basketball player Len Elmore transitioned into a lawyer, commentator, and advocate, illustrating how reinvention builds on past wins while evolving through each phase of life.

Lipman makes the case for leveraging soft skills and adapting knowledge to varying fields. These adaptations provide fertile opportunities for ongoing growth.

Examples

  • Len Elmore’s ability to pivot across diverse roles after his sports career.
  • Workers applying soft skills from unrelated jobs to unexpected successes.
  • Professionals repurposing experience and connections for new careers.

8. Age and Experience Are Assets, Not Barriers

Many mistakenly believe reinvention belongs to the young or the unencumbered. Lipman counters this notion, showing how accumulated life experience enriches your capacity to reinvent.

From retirees starting businesses to mid-career professionals chasing passion projects, years of experience bolster confidence and provide a richer knowledge base for redirection.

Age is merely one layer of expertise. By reframing life’s cumulative lessons, anyone can pursue fresh starts at any point in life.

Examples

  • Retirees turning hobbies into new ventures.
  • Mid-career professionals redefining goals and switching paths.
  • The value of wisdom in creative and entrepreneurial pursuits.

9. Transformation Is an Ongoing Process

Change isn’t a single event but an iterative process, repeatedly refined over time. Embrace transformation as a lifelong journey, rather than a destination.

Consistency in self-reflection, risk-taking, and learning allows you to grow at every stage of life. This active engagement keeps reinvention from feeling overwhelming.

Accept that reinvention will continue to evolve throughout life, offering new opportunities to rediscover yourself and your goals.

Examples

  • Lifelong learners who constantly develop new skills.
  • Professionals shifting focus with changing industries.
  • Entrepreneurs rebooting businesses based on changing aspirations.

Takeaways

  1. Begin your reinvention by experimenting with small changes and hobbies; take steps to build expertise gradually.
  2. Treat failures as learning opportunities by keeping a record of missteps and rethinking your approaches.
  3. Build breaks into your schedule with tools like the 90-minute rule to recharge and find creative solutions.

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