Book cover of The People Vs Tech by Jamie Bartlett

The People Vs Tech

by Jamie Bartlett

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Introduction

In recent years, there has been a surge of dystopian stories in books, movies, and TV shows. While these fictional futures may seem far-fetched, Jamie Bartlett's "The People Vs Tech" argues that we may be heading towards a similarly bleak reality unless we take action soon.

This book examines how digital technology, including social media, artificial intelligence (AI), and big data, is impacting politics and economics in ways that threaten the very foundations of democracy. While technology has undoubtedly brought many benefits, Bartlett contends that it also poses serious dangers to democratic systems that must be acknowledged and addressed before it's too late.

Through a series of eye-opening arguments, Bartlett explores how technology is eroding the pillars that support democracy and what might happen if we allow this erosion to continue unchecked. He also offers potential solutions for both governments and individuals to help preserve democratic values in the digital age.

The Six Pillars of Democracy

Bartlett begins by outlining six key pillars that form the foundation of a healthy democracy:

  1. Active citizenship
  2. Shared democratic culture
  3. Free elections
  4. Free association
  5. Equality
  6. Governmental authority

He argues that for democracy to function properly, citizens must actively participate in the political process by staying informed, debating issues, and voting. There needs to be a shared culture of rational debate and compromise. Elections must be free and fair, with citizens able to make their own choices without undue influence. People need the freedom to associate and communicate with each other. There should be a degree of equality among citizens. And the government must have the authority to enact and enforce laws.

Unfortunately, as Bartlett goes on to demonstrate, modern technology poses a threat to all six of these pillars in various ways.

How Technology Undermines Active Citizenship

One of the cornerstones of democracy is having an engaged, politically mature citizenry capable of independent thought and judgment. However, Bartlett argues that technology is weakening these attributes in several ways:

Social Media and Self-Censorship

The constant public scrutiny enabled by social media platforms like Twitter discourages many people from freely expressing their views out of fear of backlash or future consequences. This leads to self-censorship and stunts political development, as people are less likely to voice opinions, make mistakes, learn from them, and evolve their thinking.

Big Data and Manipulation

As companies and political campaigns gather increasingly detailed data on individuals, they can micro-target people with personalized content and ads designed to influence their views and behaviors. This makes citizens more susceptible to manipulation.

Artificial Intelligence and Deferred Decision-Making

As AI systems become more advanced, there's a risk that people will start to doubt their own judgment and defer important decisions to algorithms. We're already seeing this with apps that tell people how to vote based on their preferences.

The Rise of Tribalism and Division

Bartlett explains how technology is exacerbating political tribalism and polarization:

Echo Chambers and Filter Bubbles

The internet makes it easy for people to find and associate with like-minded individuals, leading to the formation of insular groups with specific grievances. Algorithmic curation on platforms like YouTube then reinforces these bubbles by suggesting similar content.

Information Overload

The sheer volume of online content allows people to easily find information that confirms their existing beliefs while avoiding opposing views.

Deepening Divisions

As tribal divisions grow deeper, people increasingly view other groups as enemies and seek strong leaders to protect them, fueling the rise of demagogues.

Threats to Free and Fair Elections

One of the most alarming trends Bartlett highlights is how technology is undermining the integrity of elections:

Big Data and Voter Targeting

Political parties are leveraging increasingly sophisticated data analysis to identify and influence potential voters. For example, the Trump campaign used data from Cambridge Analytica to pinpoint 13.5 million persuadable voters in key battleground states in 2016.

The Technological Arms Race

As parties compete to leverage data and technology, there's an escalating arms race that threatens to make elections more about technological prowess than policy debates.

Future Concerns

Bartlett warns that as data collection expands to new sources like smart home devices, political targeting could become even more intrusive and effective at swaying voters.

The AI-Driven Threat to Jobs and Equality

Another major concern Bartlett raises is how AI and automation could reshape the economy in ways that increase inequality and undermine democracy:

Routine Job Elimination

AI is becoming increasingly adept at performing routine tasks, putting many middle-income jobs at risk of automation. This includes roles like paralegals, accountants, and radiologists.

The Barbell Economy

The result could be an economy split between high-paying, non-routine jobs (like AI specialists) and low-paying, non-routine jobs (like delivery cyclists), with few options in between.

Widening Inequality

As routine jobs disappear, competition for remaining low-end jobs will increase, pushing wages down. Meanwhile, those with in-demand tech skills will command higher salaries, widening the gap between rich and poor.

Social Consequences

Growing inequality could lead to a host of social problems, including a shrinking tax base, higher crime rates, and increased addiction and mental health issues. This would further strain democratic institutions.

The Rise of Tech Monopolies

Bartlett argues that tech companies are uniquely positioned to become extremely powerful monopolies:

Network Effects

Services that connect people become more valuable as more users join, creating a self-reinforcing cycle of growth.

Scalability

Tech companies can expand their networks quickly and cheaply compared to traditional businesses.

Political Influence

As they grow more powerful, tech companies are increasingly able to influence politics through lobbying and control of communication platforms.

Crypto-Anarchy and the Threat to Government Authority

Bartlett explores how encryption and blockchain technology pose challenges to governmental authority:

Cryptocurrencies

Digital currencies like Bitcoin allow people to conduct transactions outside of government control, potentially undermining the state's ability to collect taxes and regulate the economy.

Blockchain-Based Platforms

Decentralized, encrypted networks could enable the spread of illegal goods and content beyond the reach of law enforcement.

Erosion of State Power

As more activity moves to encrypted, decentralized networks, governments may find it increasingly difficult to enforce laws and regulations.

Potential Dystopian Futures

If left unchecked, Bartlett warns that these trends could lead to one of two grim scenarios:

Chaotic Dystopia

A complete breakdown of government authority leads to extreme inequality, with a small tech elite retreating to fortified compounds while the rest of society collapses.

Techno-Authoritarianism

More likely, Bartlett suggests, is a turn towards authoritarian rule as people lose faith in democracy's ability to solve mounting social problems. This could involve either traditional strongmen or tech elites taking control, justified by the promise of technological solutions to societal ills.

Updating Democracy for the Digital Age

Despite these dire warnings, Bartlett argues that democracy can be saved if we take action to update it for the modern era. He proposes several potential solutions:

Reasserting Government Authority

  • Increase oversight of algorithms and data collection
  • Enact antitrust legislation to break up tech monopolies
  • Issue government-backed cryptocurrencies
  • Develop public versions of key tech services and infrastructure

Supporting and Protecting Citizens

  • Redesign education to emphasize critical thinking and digital literacy
  • Make election day a public holiday with debates and meet-ups
  • Enforce labor protections for gig economy workers
  • Invest in job creation for emerging industries
  • Facilitate worker retraining programs

Finding New Revenue Sources

  • Explore innovative taxation methods, like taxes on automation

By implementing reforms like these, Bartlett believes democracies can harness the power of technology while mitigating its dangers.

Detailed Analysis of Key Threats

The Erosion of Active Citizenship

One of the most fundamental threats technology poses to democracy is its impact on active citizenship. For a democracy to function properly, it requires an engaged populace that is politically mature, independent-minded, and capable of making informed judgments. However, several aspects of our modern technological landscape are undermining these qualities.

Social media platforms, while offering new avenues for political engagement, also create an environment of constant public scrutiny. This can lead to self-censorship as people become wary of expressing potentially controversial opinions out of fear of backlash or future repercussions. When individuals are afraid to voice their true thoughts or engage in open debate, it stunts their political development. They miss out on opportunities to have their ideas challenged, learn from mistakes, and evolve their thinking.

The rise of big data and sophisticated targeting algorithms presents another challenge to active citizenship. As companies and political campaigns amass increasingly detailed profiles of individuals, they gain the ability to micro-target people with highly personalized content and advertisements. This precise targeting can be used to manipulate people's views and behaviors in subtle ways, making citizens more susceptible to influence and less likely to form truly independent opinions.

Perhaps most concerning is the potential impact of artificial intelligence on decision-making. As AI systems become more advanced and seemingly capable of making better choices than humans in many domains, there's a risk that people will begin to doubt their own judgment and defer important decisions to algorithms. We're already seeing early signs of this with apps that tell users how to vote based on their stated preferences. If this trend continues, it could lead to a citizenry that is less engaged in the difficult work of wrestling with complex political issues and forming their own conclusions.

The Rise of Political Tribalism

Another significant threat to democracy highlighted by Bartlett is how technology is exacerbating political tribalism and polarization. The internet and social media platforms make it easier than ever for people to find and associate with like-minded individuals. While this can have positive effects in terms of community-building, it also enables the formation of increasingly insular groups organized around specific grievances or ideologies.

These online "tribes" are then reinforced by algorithmic curation on platforms like YouTube and Facebook. As these systems analyze user behavior and preferences, they tend to suggest similar content that aligns with a person's existing views. This creates filter bubbles and echo chambers where people are primarily exposed to information and opinions that confirm their beliefs while rarely encountering opposing perspectives.

The sheer volume of information available online contributes to this problem. With such a vast array of content at their fingertips, people can easily find sources that support their preexisting notions on any topic. This makes it more challenging for individuals to encounter and seriously consider alternative viewpoints.

As these tribal divisions deepen, people increasingly view other political groups not just as opponents but as enemies. This fosters a climate of hostility and mistrust that makes compromise and cooperation – essential elements of a functioning democracy – much more difficult. It also creates fertile ground for demagogues who promise to protect "their" tribe from the perceived threats posed by other groups.

Threats to Electoral Integrity

Perhaps one of the most alarming trends Bartlett identifies is how technology is undermining the integrity of elections – a cornerstone of any democratic system. The rise of big data and advanced analytics has given political parties unprecedented abilities to identify and influence potential voters.

Bartlett points to the 2016 U.S. presidential election as a prime example. The Trump campaign's partnership with Cambridge Analytica allowed them to leverage vast amounts of personal data to pinpoint 13.5 million persuadable voters in key battleground states. This level of targeting goes far beyond traditional campaigning methods and raises serious questions about voter manipulation.

As political parties realize the power of these techniques, there's an escalating technological arms race. Each side feels compelled to adopt more sophisticated data analysis and targeting methods to avoid being left behind. This shifts the focus of campaigns away from public policy debates and towards behind-the-scenes number crunching and psychological profiling.

Looking to the future, Bartlett warns that political targeting could become even more intrusive and effective as data collection expands to new sources. Smart home devices, wearable technology, and the Internet of Things will generate ever more detailed information about individuals' habits, preferences, and emotional states. This data could potentially be used to craft hyper-personalized political messages designed to sway voters at the most opportune moments.

The AI-Driven Threat to Economic Stability

Beyond its direct impacts on political processes, Bartlett argues that technology – particularly artificial intelligence and automation – poses a significant threat to economic stability, which in turn undermines democracy. As AI systems become more sophisticated, they are increasingly capable of performing routine tasks across a wide range of industries. This puts many middle-income jobs at risk of automation, including roles like paralegals, accountants, and even some medical professionals like radiologists.

The result, Bartlett suggests, could be an economy split into two extremes. On one end, there will be high-paying, non-routine jobs that require advanced technical skills or creative thinking – roles like AI specialists, software developers, and certain types of managers. On the other end will be low-paying, non-routine jobs that are difficult to automate but require little specialized training – things like personal care workers, delivery drivers, and service industry roles.

This "barbell economy" could lead to a significant widening of inequality. As routine jobs disappear, competition for remaining low-end jobs will increase, potentially pushing wages down. Meanwhile, those with in-demand tech skills will be able to command ever-higher salaries, widening the gap between the tech-savvy "haves" and the "have-nots."

The social consequences of this growing inequality could be severe. A shrinking middle class typically leads to a reduced tax base, making it harder for governments to fund essential services and social programs. High levels of unemployment and underemployment often correlate with increased crime rates, substance abuse issues, and mental health problems. All of these factors put additional strain on democratic institutions and can fuel political instability.

The Consolidation of Tech Power

Another key concern Bartlett raises is the tendency of tech companies to become extremely powerful monopolies. Unlike traditional businesses, tech platforms often benefit from strong network effects – the more users they have, the more valuable their service becomes, which in turn attracts even more users. This creates a self-reinforcing cycle of growth that can be difficult for competitors to break into.

Additionally, many tech companies can scale their operations incredibly quickly and cheaply compared to traditional businesses. It costs Facebook or Twitter very little to add new users, whereas a traditional company would need to invest in physical infrastructure, inventory, or additional labor to expand.

As these companies grow more powerful, they gain increasing ability to influence politics and shape public discourse. They can leverage their vast financial resources for lobbying efforts, and perhaps more importantly, they control the very platforms through which much modern political communication takes place. This raises serious questions about the concentration of power in the hands of a few tech giants and the implications for democratic governance.

The Challenge of Crypto-Anarchy

Bartlett also explores how encryption and blockchain technology pose unique challenges to governmental authority. Cryptocurrencies like Bitcoin allow people to conduct financial transactions outside of traditional banking systems and beyond the reach of government oversight. This could potentially undermine states' abilities to collect taxes, regulate economies, and enforce laws.

Beyond cryptocurrencies, blockchain technology enables the creation of decentralized, encrypted networks that could host a wide range of activities beyond government control. This includes marketplaces for illegal goods, platforms for sharing banned content, and communication networks impervious to surveillance. While such technologies can protect privacy and resist censorship, they also make it much more difficult for governments to enforce laws and regulations.

As more economic and social activity moves to these encrypted, decentralized networks, governments may find their power to shape society through legislation and enforcement significantly diminished. This erosion of state authority could have profound implications for the functioning of democracy and the social contract between citizens and their governments.

Potential Dystopian Outcomes

If the trends Bartlett identifies are left unchecked, he warns that we could be heading towards one of two dystopian futures. The more extreme scenario is one of complete societal breakdown. In this chaotic dystopia, governmental authority collapses entirely, leading to extreme inequality. A small tech elite, having amassed vast wealth and resources, retreat to fortified compounds (some of which are already being built by today's tech billionaires). Meanwhile, the rest of society falls into disorder and deprivation.

The more likely scenario, in Bartlett's view, is a slide towards techno-authoritarianism. As mounting social problems overwhelm democratic governments' abilities to respond effectively, people may lose faith in democracy itself. This could pave the way for authoritarian rule, justified by the promise of using technology to solve societal ills. This authoritarian turn could come in the form of traditional strongmen exploiting technology for control, or it might involve tech elites themselves taking power, arguing that their expertise makes them best suited to govern in the digital age.

Solutions for Preserving Democracy

Despite the serious challenges he outlines, Bartlett maintains that democracy can be saved if we take decisive action to update it for the digital era. He proposes a range of potential solutions that governments, institutions, and individuals can pursue:

Reasserting Government Authority

To counter the growing power of tech companies and the challenges posed by new technologies, Bartlett argues that governments need to reassert their authority in several key areas:

  1. Increased oversight of algorithms and data collection: Governments should implement stronger regulations on how companies collect and use personal data, as well as require more transparency in how algorithmic systems make decisions that affect people's lives.

  2. Antitrust action: To prevent the consolidation of too much power in the hands of a few tech giants, governments should be willing to use antitrust legislation to break up monopolies and promote competition in the tech sector.

  3. Government-backed cryptocurrencies: To maintain control over monetary policy and financial transactions, governments could issue their own digital currencies as alternatives to private cryptocurrencies.

  4. Public tech infrastructure: Governments should consider developing public versions of key tech services and infrastructure to ensure that essential digital platforms serve the public interest rather than just private profit motives.

Supporting and Protecting Citizens

Bartlett also emphasizes the need for measures to empower citizens and protect them from some of the negative impacts of technology:

  1. Education reform: School curricula should be updated to place greater emphasis on critical thinking, digital literacy, and understanding how modern technology works. This would help citizens become more discerning consumers of online information and less susceptible to manipulation.

  2. Election day reforms: Making election day a public holiday and organizing more in-person debates and meet-ups could help counteract some of the isolating effects of online political discourse and encourage more active citizenship.

  3. Labor protections: As more people work in the gig economy or other precarious forms of employment enabled by technology, governments need to ensure proper labor protections and benefits for these workers.

  4. Job creation and retraining: To address potential job losses from automation, governments should invest in creating jobs in emerging industries like renewable energy and biotechnology. They should also facilitate retraining programs to help workers adapt to the changing job market.

Finding New Revenue Sources

To fund these initiatives and make up for potential losses in tax revenue due to technological disruption, Bartlett suggests exploring innovative taxation methods. One possibility he mentions is implementing taxes on automation – essentially having companies pay taxes on the robots or AI systems that replace human workers.

Individual Action

While much of the responsibility for addressing these challenges falls on governments and institutions, Bartlett also emphasizes the role individuals can play in preserving democracy in the digital age:

  1. Take control of your internet usage: Use ad blockers to limit manipulation by advertisers, seek out diverse sources of information to avoid echo chambers, and consider using alternative, more ethical tech platforms when possible.

  2. Stay informed: Make an effort to understand how digital technologies work and how they can be used to influence behavior and opinions.

  3. Engage in real-world civic activities: Balance online political engagement with in-person participation in local government, community organizations, and face-to-face discussions.

  4. Support digital rights initiatives: Get involved with or support organizations working to protect privacy, promote digital literacy, and advocate for responsible tech policies.

Conclusion

"The People Vs Tech" presents a sobering analysis of the many ways in which digital technology is challenging democratic systems and values. From the erosion of active citizenship to the rise of political tribalism, from threats to electoral integrity to the potential for AI-driven economic upheaval, Bartlett makes a compelling case that democracy is facing an existential crisis in the digital age.

However, the book is not merely a doom-and-gloom prediction. By clearly outlining these challenges and proposing potential solutions, Bartlett provides a roadmap for how we might update and reinforce democracy to withstand the pressures of the 21st century. He argues that by taking decisive action now – through government policy, institutional reform, and individual choices – we can harness the positive potential of technology while mitigating its dangers to democratic governance.

Ultimately, "The People Vs Tech" is a call to action. It challenges readers to think critically about the role of technology in their lives and in society at large, and to take an active role in shaping the future of democracy. As we continue to grapple with rapid technological change, the insights and warnings offered in this book provide valuable guidance for citizens, policymakers, and anyone concerned with preserving democratic values in the digital age.

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