How do you fight oppression, topple dictators, and transform societies – all without shedding blood?
1. Start with Small, Winnable Actions
Building a movement begins with accomplishing achievable goals. Starting small creates momentum and establishes the movement’s credibility. This strategy allows activists to rally supporters and draw public attention to their cause.
The Salt March led by Gandhi in 1930 demonstrates this. Confronting the British colonial government’s salt tax, Gandhi walked to the sea to make salt, a simple act protesting an everyday injustice. By the end of the journey, thousands joined him, and the government repealed the tax. This initial victory paved the way for India's broader independence movement.
Similarly, Harvey Milk, during his early political days, discovered that grandstanding about divisive issues wasn’t effective. Instead, he focused on a relatable concern for San Francisco residents: cleaning up the city parks. His campaign on an everyday nuisance helped him establish trust among voters, which eventually carried him into public office.
Examples
- Gandhi’s Salt March against British taxation.
- Harvey Milk's dog poop cleanup campaign in San Francisco.
- Any minor but relatable action that resonates with ordinary citizens.
2. Create a Vision That Inspires People
A movement needs a clear, relatable vision of a brighter future. This vision provides people with something to strive toward and motivates them to overcome oppression or injustice together.
The Serbian movement Otpor! successfully overthrew dictator Slobodan Milošević by promoting a vision of openness to the world – an appeal to reconnect Serbia with global culture and opportunities. Similarly, in the Maldives, political activists presented a vision of public welfare and healthcare for seniors during their campaign against dictatorship in 2008. This message strongly resonated with the population, leading to victory in the elections.
A shared dream boosts participation across all levels of society. People need to feel emotionally invested and believe that their efforts will bring tangible results toward an inspiring goal.
Examples
- Otpor!'s dream of a globally connected Serbia.
- Maldivian activists proposing welfare systems for the elderly.
- Any successful campaign rooted in a promise that targets collective well-being.
3. Target the Pillars of Power
Every regime or institution depends on structures of support, known as pillars of power. These can include financial resources, loyal military forces, or supportive media. Weakening or removing these pillars destabilizes the regime.
Gene Sharp’s theory explains this well. For example, dictators require financial backing to sustain operations. Syrian activists targeted foreign businesses supporting Bashar al-Assad to make investments unattractive, trying to dry out the dictator’s resources. Although these efforts were interrupted by civil war, the tactic highlights the core vulnerability of oppressive systems.
Movements should identify what holds their adversary in power, whether it’s economic resources, public perception, or other institutions, and then focus efforts on undercutting these foundations.
Examples
- Gene Sharp's academic theory on pillars of power.
- Syrian activists targeting companies backing Assad.
- Media strategies that expose corruption to remove public trust.
4. Humor as a Resistance Weapon
Humor is powerful in resistance movements because it demystifies and derides oppressive governments, reducing their ability to instill fear. It also diffuses heavy, political tension, bringing people onboard in a lighthearted way.
Otpor! once set out a barrel with Milošević's face painted on it in the middle of a street, inviting people to pay a small fee to "punch" the dictator. The comedic stunt culminated hilariously when the police arrived and confiscated the barrel, inadvertently being photographed, and making the regime look absurd. Similarly, Polish group Solidarity mocked their government by staging an overzealous communist "celebration" that confused authorities.
Humor renders regimes inept because they are uncertain how to respond. Arresting barrels or Lego figures staged in protests, as done in a Russian town, only draws more ridicule.
Examples
- Otpor!’s barrel stunt targeting Milošević.
- Poland Solidarity’s satirical communist celebration.
- Protesters in Russia using Lego toy figures to represent their dissent.
5. Oppression Often Backfires
When regimes use brutal force to suppress dissent, it can strengthen the movement by exposing their ruthlessness and drawing public sympathy toward the oppressed.
During Burma’s 2007 Saffron Revolution, the military killed peaceful monks leading a march. This sparked widespread outrage, mobilizing civilians to join the struggle. Although the revolution was temporarily crushed, it set the stage for future democratic reforms. Similarly, activists in Serbia used posters to label a ruthless police officer as a bully, which alienated him from his community and effectively ended his reign of terror.
People witnessing jailings, killings, or scapegoating often rally behind those most visibly wronged, turning state violence into a liability.
Examples
- Burma’s Saffron Revolution following violence against monks.
- Subotica activists isolating an abusive Serbian police officer with posters.
- Any crackdown on peaceful protests that sways communities to oppose the regime.
6. Nonviolent Actions Are More Effective Than Violence
Nonviolence has twice the chance of success compared to violence, according to research covering 323 revolutions over a century. Peaceful revolutions are also more likely to create democratic systems.
For instance, countries emerging from nonviolent movements have a higher chance of establishing long-term stability. In contrast, those with violent uprisings frequently devolve into civil wars. This is partly because nonviolent campaigns encourage broader participation – including the elderly, children, and entire communities – making them genuinely representative efforts for change.
Armed uprisings exclude many and alienate populations, weakening support. Conversely, peaceful protests attract diverse participants and win broader moral support.
Examples
- Erica Chenoweth and Maria J. Stephan's research on nonviolent conflicts.
- Broader participation of community members in peaceful resistance.
- Democratic and stable outcomes following nonviolent action.
7. Build Trust with the Community
Movements are more successful if they start by addressing everyday concerns that people can relate to, as this builds trust. Citizens are more likely to join something they feel invested in personally.
For instance, Harvey Milk rallied support when he campaigned to solve mundane issues in San Francisco. Similarly, creating local initiatives, such as child health programs or food drives, often makes movements relatable and garners alliances.
Commitment to the everyday struggles of ordinary citizens establishes credibility and proves that the movement cares for its people.
Examples
- Harvey Milk’s focus on relatable concerns to connect with voters.
- Localized programs addressing daily problems in oppressed communities.
- Community-organized efforts to draw more people to movements.
8. Creativity Increases Impact
Innovative methods make resistance unpredictable and engaging for participants while frustrating opponents. Using artistic or unconventional approaches draws attention from worldwide audiences and media.
A prime example is Otpor!’s absurd barrel-punching prank or Lego protests in Russia. Activists around the world employ flash mobs, graffiti, and even hack culture to amplify their message. These tactics are effective because they surprise authorities and inspire creativity among participants.
Movements gain visibility and support because of these memorable, attention-grabbing strategies.
Examples
- Russian Lego-based protests gaining media traction.
- Flash mobs disrupting normalcy to deliver protest messages.
- Art projects or creative campaigns tied to political resistance.
9. Empower Broad Participation
Nonviolence allows everyone, regardless of age or physical ability, to join movements. This inclusivity strengthens campaigns by involving large, diverse groups who contribute in countless ways.
Grandparents, parents, and even children can participate in marches or symbolic demonstrations. For instance, successful boycotting efforts in Montgomery’s bus boycott relied on the involvement of an entire community. This inclusivity builds momentum and spreads the commitment widely.
The larger the involvement, the more resistance movements hold power over their outcomes.
Examples
- Full community participation during the Montgomery bus boycott.
- Families preparing meals or resources for protesters.
- Symbolic child-involved actions to show widespread support.
Takeaways
- Identify and tackle small, actionable issues first to establish initial victories and attract support.
- Use creativity and humor to challenge authority while maintaining public engagement.
- Develop narratives or visions that inspire and unite communities for peaceful change.