"What we do—or don't do—right now, will affect my entire life and the lives of my children and grandchildren." — Greta Thunberg
1. Media's Role in Environmental Harm
The media serves as a gatekeeper, shaping public opinion and priorities. In the case of climate change, much of the media has enabled the continuation of destructive industries by ignoring the harm they cause or actively misleading the public. Through coverage that undermines climate science or endorses consumerism, they perpetuate harmful practices.
Instead of holding corporations and governments accountable, many media outlets provide platforms for climate skeptics and lobbyists. They paint environmental activists as extremists, distracting audiences from the real threats to the planet. By prioritizing trivial entertainment or political scandals, they shift attention away from the urgent need for climate action.
At the same time, there are bright spots, such as newspapers like The Guardian and outlets like Mongabay, that focus on reporting environmental crises. These efforts demonstrate how journalism can push for systemic change if it aligns public attention with serious global challenges.
Examples
- During the 2010s, mainstream networks often gave equal airtime to climate deniers as to leading scientists, creating false equivalence.
- Advertisers encourage excessive consumption, despite its environmental cost, with slogans promoting disposable culture.
- The Guardian committed to prioritizing climate reporting through projects like Keep it in the Ground, aimed at reducing fossil fuel reliance.
2. Governments Can Shift into Emergency Mode
There are clear historical examples of governments taking drastic and immediate action in times of crisis, yet they have not done so for climate change. Greta points to times like World War II and the COVID-19 pandemic when governments spent enormous resources, created new institutions, enacted mandatory policies, and informed the public truthfully.
In stark contrast, most governments today treat climate change with half-hearted measures. They fund limited initiatives while allowing fossil fuel subsidies and delaying energy reforms. This means that the climate emergency is treated as secondary when it needs wartime urgency.
True emergency responses would include vast investments in renewable energy infrastructure, enforcing deadlines to phase out fossil fuels, and widespread education to enhance public understanding of the crisis.
Examples
- During WWII, Canada established 28 public corporations to assist the war effort.
- COVID-19 responses showed global governments issuing mandatory measures like lockdowns.
- Despite scientific consensus, countries fall short of funding renewable energy at necessary levels.
3. Connecting the Dots Between Crises
Silo thinking prevents us from seeing how interconnected our issues are. Environmental harm ties closely with racial inequality, economic exploitation, and gender injustice. Fossil fuel extraction, for instance, drives global armed conflicts, while marginalized communities often bear the heaviest pollution burdens.
By addressing environmental challenges alongside social justice reforms, Greta advocates for a "just transition." This means creating equitable solutions for a green future, providing voices to those most affected, and ensuring sustainable yet fair policies.
The concept of merging efforts has led to initiatives like the Green New Deal, which combines climate action with job creation and infrastructure reform. Such efforts are essential for holistic and sustainable progress.
Examples
- Fossil fuel extraction in the Global South often results in displacement of Indigenous communities.
- Transitioning coal miners to renewable energy jobs creates fairness while reducing emissions.
- Community-owned green energy co-ops show a model for keeping wealth within affected regions.
4. Rethinking Consumption and Individual Actions
While individual choices such as eating less meat or recycling are valuable, expecting people to single-handedly offset systemic abuse by corporations and governments is misguided. The responsibility needs to be shared at higher levels.
System change means regulations on industries, revamped economic systems to prioritize sustainability, and global cooperation. Individuals can amplify their impact by mixing personal lifestyle changes with activism that demands accountability.
Redefining "progress" to focus on well-being, rather than material growth, is a powerful way to inspire more meaningful and sustainable patterns of living.
Examples
- A global reduction in air travel due to COVID-19 highlighted the impact of fewer flights on emissions.
- Supporting small-scale, local farming reduces the carbon footprint of industrial agriculture.
- Boycotting plastic-heavy products shifts demand and pressures companies to adapt.
5. Lessons From Past Emergencies
Past emergencies prove that society can mobilize rapidly when faced with an imminent threat. During wartime, nations heavily rationed goods and materials for collective survival. Similar urgency is needed for climate action.
Leadership plays a major role here. Public campaigns by governments during WWII kept morale high despite strict regulations. Such transparency and focus are missing in the climate narrative, and Greta emphasizes that trust-based approaches yield faster results.
By learning from these historical examples, we see that large-scale change is possible, but only if systems—and their leaders—promote unified action.
Examples
- WWII rationing ensured fair distribution of scarce resources like fuel and rubber.
- Governments built factories overnight to develop medical supplies during the COVID-19 pandemic.
- Leaders like Franklin D. Roosevelt publicly explained the war effort, galvanizing civilian participation.
6. Activism Sparks Systemic Change
Greta suggests that large movements can reshape policies by sustaining pressure on decision-makers. Civil disobedience and vocal protests disrupt status quo complacency, keeping issues in the public eye.
Activism groups like Fridays for Future demonstrate the impact of collective efforts. By drawing millions worldwide into coordinated strikes, they force climate policy into national conversations. Activism merges awareness with public tension, ensuring governments cannot ignore the growing demands.
These movements also pass the microphone to underrepresented voices, broadening the narrative and leading to deeper inclusion within environmental reforms.
Examples
- Fridays for Future protests involved 7.6 million people striking in 2019 alone.
- Nonviolent boycotts like that of Montgomery buses inspired wider campaigns for systemic equality.
- Occupy Wall Street brought wealth inequality into the mainstream during a recession.
7. The Power of Plant-Based Diets
Shifting towards plant-based diets could drastically reduce emissions. Animal agriculture drives methane levels, one of the most potent greenhouse gases, while clearing forests for grazing eliminates wildlife habitats.
Greta highlights that reducing meat consumption means rethinking food systems that encourage overproduction, which harms both small farmers and ecosystems. However, she recognizes how cultural traditions and economic access ultimately affect food choices.
While veganism is promoted, small-scale farming in Indigenous cultures often proves more sustainable than industrial agriculture.
Examples
- Livestock farming produces over 14.5% of worldwide greenhouse gas emissions.
- Soybean fields used to feed livestock regularly lead to rainforests being cleared in the Amazon.
- Adopting a vegan diet saves approximately 1,000 gallons of water per person weekly.
8. Addressing Resource Inequalities for a Just Future
Greta argues that the wealthy and powerful, who have historically fueled climate harm, should take on bigger burdens to fix it. Accountability includes taxes on fossil fuel profits and redirecting corporate wealth into restoration projects.
This redistribution not only compensates for harm but also lifts marginalized communities, enabling them to lead the way in creating green economies. Greta emphasizes that while progress requires cooperation, disproportionately affected groups must be prioritized.
Corporate resistance often stalls these measures, but public demand for fair taxation could change that.
Examples
- In 2019, the richest 1% were responsible for double the emissions of the poorest half of the planet.
- Carbon taxing in Sweden reduced air travel emissions by 11% without affecting middle-class access.
- Revenue from ExxonMobil’s lawsuit settlements could sufficiently fund community solar programs.
9. Individual Action Meets Collective Impact
Small lifestyle changes set the stage for broader conversations. Whether it’s flying less, buying secondhand, or upcycling old items, these actions reduce waste while inspiring social norms.
However, Greta insists that combining these habits with public activism amplifies impact. Systems will not change unless people demand that corporations and governments align their policies with sustainable practices.
Greta ties hope to action, reminding us that collective participation at protests or in policy discussions builds momentum, making environmental change inevitable when sustained intensely enough.
Examples
- Avoiding flights for short distances reduces emissions more effectively than most personal car trips.
- Communities promoting repair workshops save money and reduce landfill waste.
- Large-scale movements like Extinction Rebellion combine public action and legislative proposals effectively.
Takeaways
- Join organized climate movements and protests to amplify collective demand for government accountability.
- Support and prioritize media and organizations that report on environmental issues accurately and persistently.
- Reduce personal consumption responsibly, whether by adopting more plant-based meals, quitting fast fashion, or traveling smarter.