Book cover of The Triple Package by Jed Rubenfeld

Jed Rubenfeld

The Triple Package

Reading time icon9 min readRating icon3.6 (2,215 ratings)

“Why do some groups thrive while others struggle? The answer lies in a simple, yet powerful combination of three traits.”

The Magic of the Triple Package

Everyone knows success doesn’t come easy, but why do some groups outperform others? The book identifies a "Triple Package" that sets certain cultural or ethnic groups apart. These three traits are a superiority complex, insecurity, and impulse control. Together, they build a framework that enhances motivation and perseverance.

Superiority stems from the belief that one’s group is exceptional, whether that’s based on their history, religion, or cultural legacy. Counterintuitively, insecurity fuels the drive to prove oneself due to feelings of inadequacy. Finally, impulse control acts as the glue, enabling individuals to stay disciplined and focused amid challenges.

For example, Jewish Americans, often imbued with a sense of being the "chosen people," combine this with an anxiety rooted in historical persecution. Similarly, Chinese parents may instill in their children a need to "eat bitterness" and persevere to honor family sacrifices.

Examples

  • Mormon values prioritize self-reliance and discipline, bolstered by their church.
  • Indian Americans merge traditional teachings with an inner drive, pushing them toward a median income of $90,500, the highest among U.S. ethnic groups.
  • The Yoruba and Igbo communities in Nigeria emphasize superiority through education and entrepreneurial zeal, creating leaders globally.

Tension Between Traits Drives Success

While the Triple Package traits seem contrasting, the interplay between them creates momentum. For instance, the combination of a superiority complex with insecurity drives an individual to not only pursue success but to constantly prove their worth.

In America, this is often visible among immigrant families who expect excellence as proof of their value in a foreign land. Children raised in such environments might feel intense pressure to excel but also pride in their cultural or family advantage, pushing them to strive tirelessly.

In Korean families, for example, achieving top academic marks is seen as both an expectation and a way to honor their identity. The struggle to balance feelings of being elite with not yet “good enough” fuels the will to succeed. Additionally, controlling impulses ensures long-term goals aren’t eclipsed by temporary distractions, like prioritizing studying over social activities.

Examples

  • Chinese students are encouraged to outperform peers not just for themselves, but for their family’s societal honor.
  • Jewish children often face high expectations for academic and professional success, ingrained through both cultural pride and historical insecurity.
  • Cuban exiles hold strongly to their exceptional heritage, motivating ambitious pursuits outside of their displaced homeland.

Success Has Side Effects

While the Triple Package helps groups succeed, it isn’t without consequences. Success can lead to a group’s dissipation as assimilation into mainstream culture dilutes the original advantages of insecurity or uniqueness. Moreover, groups can experience declines as insecurity is replaced with comfort and confidence over time.

Historically successful groups like the Huguenots disappeared as they became part of larger societies. Similarly, Jewish academic performance in America shows signs of decline, owing to generational shifts toward stability and away from struggle. Reinvention can also occur as groups adapt parts of American ideals while maintaining aspects of their cultural roots.

Those who step away from traditional definitions of success, such as the Amish, retain their cultural identity but sidestep American mainstream values entirely, choosing simplicity and isolation instead. This unique approach both preserves and limits their progress.

Examples

  • The Amish reject the American dream of wealth and consumption in favor of spiritual and communal integrity.
  • Huguenots integrated into French-American society and gradually lost their distinctive group identity.
  • Jewish Americans assimilate, reducing the cultural anxieties that once propelled academic dominance.

Mormons as a Case Study

Few groups demonstrate the Triple Package as vividly as Mormons. Once regarded with suspicion, Mormons transformed their image into one of success in business, politics, and community contributions. Their combination of superior religious identity, communal insecurity, and values of self-discipline demonstrates the package perfectly.

The LDS Church, not just a religious institution but also a financial powerhouse, exemplifies the Mormon emphasis on strategic planning and impulse control. The religion teaches self-reliance, savings, and future-focused thinking, all hallmarks of success.

Despite this, internal divisions, like the controversies involving fundamentalist Mormon sects, illustrate that while a cultural group might have strong values, subdivisions may still diverge, sometimes disastrously.

Examples

  • Mitt Romney’s political career showcases the influence of discipline and ambition within the LDS framework.
  • J.W. Marriott's leadership in the hospitality industry reflects Mormon values of service and excellence.
  • Fundamentalist splinters show that values can drift, harming success.

Superiority Complex in Practice

Though equality is a core American ideal, many successful groups firmly believe in their inherent "specialness." This superiority confidence acts as a motivator, helping cultural groups overcome adversity.

The Jewish concept of being a “chosen people” has provided strength throughout history, even amidst discrimination. Similarly, Cubans identify with their homeland as paradise lost, elevating their sense of self-worth. This confidence counterbalances the public scorn many groups face and helps individuals persevere.

Even African immigrants to the U.S., like Nigerians, draw from pride in their cultures back home, which bolsters their resilience to challenges in America. Among Igbos and Yorubas, education and entrepreneurship become vehicles to prove both group and individual superiority.

Examples

  • Carlos Eire recalls Cuban folklore that links their homeland to the Biblical Garden of Eden.
  • Nigerian migrants benefit from ethnic pride often nicknamed the “ethnic armor.”
  • Jewish Americans channel historical suffering into a sense of intellectual and moral strength.

Insecurity Fuels Ambition

Scorn, fear, and family obligations create insecurities that many successful groups harness to get ahead. These insecurities push individuals to strive more and worry less about complacency. Being an outsider often becomes a source of energy.

For example, the stereotype of overly demanding parents runs deep in both Jewish and Asian cultures. Jewish children often perceive that only perfection will repay familial sacrifices. Meanwhile, Asian students are taught that failure dishonors not just themselves, but the entire family.

Furthermore, external scorn—like media stereotypes of Iranians or persistent Islamophobia—amplifies a group’s desire to "show the world" through achievements.

Examples

  • Post-9/11 Islamophobia pushed many Iranians to excel academically and socially despite prejudices.
  • Chinese schools emphasize parental sacrifice narratives, tying success to family duty.
  • Tomas Rivera’s memoir highlights the impact of community expectations on Cuban immigrant success.

Impulse Control Builds Endurance

According to studies like the famous "marshmallow test," endurance and self-control strongly influence success. Children who can delay gratification for long-term benefits tend to thrive more academically and socially later in life.

Culture amplifies impulse control through discipline-focused child-rearing, such as the Confucian idea of “eating bitterness.” This mindset prepares children not only for tough tasks but also for lifelong resilience. Asian Americans often lead by example in this area, raising children with strict routines and high expectations.

Control isn’t always natural, but groups who learn it culturally stand out. While the Amish showcase extreme discipline, their isolation keeps them from broader societal or academic success.

Examples

  • Stanford's marshmallow test demonstrated lifelong benefits of self-regulation.
  • Chinese families view Chi ku ("eating bitterness") as central to personal growth.
  • Hindu teachings on perseverance bolster Indian-American academic outcomes.

Psychological Consequences of the Triple Package

Success doesn’t come without sacrifices. Rigid cultural values can lead to stress, strained parent-child relationships, or low self-esteem. Feeling “never good enough” drives excellence, but it may leave scars.

Asian-American children, though academically excelling, report the lowest self-esteem of all racial groups due to relentless pressure. Similarly, superiority complexes within groups can foster prejudice and distrust externally.

The harmful side effects of these traits highlight the importance of balance. Success may depend on dissatisfaction, but life fulfillment requires something more compassionate.

Examples

  • Asian-American college students report high achievement but lower happiness levels.
  • West Indian immigrants in the U.S. face criticism for alleged superiority attitudes over African Americans.
  • Prolonged insecurity may result in chronic stress or anxiety in future generations.

The Evolving American Dream

In its earlier years, America itself embodied aspects of the Triple Package. Founders like Jefferson mixed insecurity (criticism from Europe) with superiority and ambition to lead the fledgling nation forward. Over time, however, America’s prosperity eroded this balance.

The rise of instant gratification and the decline of insecurity left the U.S. culturally distanced from the Triple Package ethos. Reviving this national character could boost societal success, but it must be inclusive and rooted in tolerance.

Examples

  • Thomas Jefferson’s giant moose metaphorically asserted American pride to European doubters.
  • Capitalism encouraged global dominance but also cultural complacency by the 1990s.
  • The American shift toward present-minded enjoyment mirrors declining impulse control.

Takeaways

  1. Teach kids to embrace challenges by highlighting their potential but encouraging effort when they fall short.
  2. Strengthen your impulse control by practicing small acts of self-discipline, like saving money or delaying rewards.
  3. Balance cultural pride with humility to avoid feelings of superiority causing alienation or harm to others.

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