What drives our actions, from romantic choices to moral decisions? The Moral Animal reveals how evolutionary psychology offers profound answers to the most puzzling human behaviors.
1. Intelligence, Youth, and Beauty Signal Evolutionary Success
The qualities that make us attractive to others often boil down to their evolutionary utility. Men, while less picky for short-term relationships, prioritize intelligence, youth, and beauty for long-term partnerships.
Evolutionary psychology explains this as an unconscious drive for traits that ensure the survival of offspring. Intelligence signals a partner’s problem-solving skills and caregiving ability. Youth, coupled with markers like clear skin and big eyes, indicates fertility, increasing the likelihood of healthy children.
Scientific studies back this idea. For example:
- Robert Trivers' 1990 study showed how men and women both value intelligence as a sign of a committed and capable partner.
- David Buss's 1989 cross-cultural research found traits like youth and beauty dominate men’s mate choices globally.
- Anthropologists observe similar preferences across hunter-gatherer communities, illustrating these biases are universal and ancient.
2. The Gendered Faces of Jealousy
Jealousy isn’t an emotion we think of fondly, but it plays a role in evolutionary survival. Men and women experience jealousy differently because of biological investment in reproduction.
Studies illustrate how these emotions diverge. Men tend to feel stronger emotional and physical reactions to sexual infidelity, as they risk raising children who aren’t genetically theirs. Women, however, are distressed by emotional infidelity—signaling a partner who might divert resources and care.
For evidence:
- Martin Daly and Margo Wilson’s 1982 study used electrodes to measure reactions; men strongly reacted to imagined sexual betrayal, while women felt more pain imagining emotional closeness.
- Jealousy persists in the modern world despite contraception. Evolutionary “reflexes” take longer to update than societal norms.
- Cultural storytelling across societies reinforces basic differences in how men and women fear infidelity.
3. Cheating as an Evolutionary Strategy
Cheating may be frowned upon socially, but in an evolutionary lens, it can be a strategy for passing on the best genes and securing survival resources.
Women may “cheat” not solely to leave a steady partner but to mix genetic advantages from one male with the resource stability of another. This dynamic seeks to achieve the best outcomes for their children, both genetically and materially, balancing short-term benefits with long-term stability.
Examples include:
- Female bonobos trading sexual favors for food, as observed in Donald Symons’ 1979 research.
- !Kung women in the Kalahari Desert engaging in multiple relationships to gain diverse resources for their families.
- Anthropological accounts of humans adapting similar reproductive strategies in resource-strained communities.
4. Social Status Shapes Gender Preferences in Offspring
The way families value boys versus girls often depends on their wealth and status. Wealthy families tend to favor sons for their potential to perpetuate power and influence, while poorer families may prefer daughters due to their ability to “marry up.”
Historical and anthropological evidence reveals these dynamics:
- Mildred Dickemann’s study of aristocratic 19th-century families found higher rates of female infanticide among the wealthy while passing inheritances predominantly to sons.
- Laura Betzig and Paul Turke’s 1986 research discovered that wealthy Micronesian families invested more in sons, while lower-status families often prioritized raising daughters.
- The idea is echoed in fairy tales where princes prioritize marrying poor but beautiful women—a narrative nod to women’s potential for upward social mobility.
5. Altruism Can Be Self-Centered
Helping those in need might appear purely selfless, but evolutionary psychology suggests altruism lays the groundwork for reciprocal benefits or strengthens social bonds.
When you help someone close to you, they are more likely to return the favor—ensuring mutual survival advantages in smaller, tightly knit communities. In modern societies, the instinct remains, but it’s often directed at maintaining reputations.
Examples:
- Robert Trivers' 1966 experiment revealed guilt-driven altruistic behavior, as participants caught damaging lab equipment were far more likely to offer help.
- Anthropological accounts show hunter-gatherer communities relying on mutual favors to maintain harmony and survival.
- Studies on charity donations found people more likely to give when visible to peers, as public generosity boosts social bonds and status.
6. The Illusion of Egalitarian Societies
Human societies often appear egalitarian, especially in small hunter-gatherer groups. But closer examination reveals subtle hierarchies at play.
Anthropologists studying the Ache of Eastern Paraguay saw hunters pooling resources equally. However, the best hunters enjoyed higher reproductive success and better treatment from their peers. Leadership or dominance here was earned but apparent when measured through reproductive benefits and social rewards.
Supporting evidence:
- Kim Hill and Hillard Kaplan observed Ache men with superior hunting prowess had more wives and children who received better care.
- Communities consistently reward high-performing individuals, from favors to more resources.
- Similar patterns of covert hierarchies exist in studies of work or organizational leadership.
7. Dominance Isn’t Only Brute Force
Rising to power, whether in human history or the animal kingdom, often hinges on forming alliances and using cunning displays of prowess.
Chimpanzee studies highlight how strategic partnerships outweigh physical strength. Jane Goodall described how weaker chimpanzees faked power with loud displays, while others, like Yeroen studied by Frans de Waal, maintained rule by rallying allies rather than dominating alone.
Examples:
- In Gombe, chimp Michael’s noisy acts kept competitors submissive despite his lean build.
- De Waal’s observations of Yeroen showed alliances rendered him untouchable without physical confrontation.
- Contemporary human politics mirrors these dynamics, where leaders often rise by coalition-building over confrontation.
8. Evolution’s Role in Morality
What seems like moral decisions are often subconscious computations linked to survival. Acts like charity, loyalty, or guilt-driven actions often result from matings or social harmony needs rooted in evolutionary demands.
Morality also depends heavily on peer perception. Feeling observed influences how humans act, much like social pressure in tightly bonded tribes.
Examples:
- Modern “cancel culture” mimics ostracization in smaller tribes for non-cooperative members.
- Proximity studies show people treat close or observed neighbors better versus anonymous strangers.
- Psychological experiments highlight moral behavior as driven by societal surveillance and reputation maintenance.
9. Sexual Strategy and Status Go Hand in Hand
From primates to humans, reproduction and maintaining social dominance are interlinked. High-status individuals often enjoy better genetic propagation. Yet attaining status involves adaptability through alliances, manipulation, and strategy.
Key examples:
- Chimpanzees like Nikkie and Yeroen illustrate strategies focused on power distribution rather than absolute domination.
- In human society, high-status males might reproduce more indirectly by leveraging alliances across classes or circles.
- Evolutionary remnants can explain why behaviors like popularity correlate with higher partner selections.
Takeaways
- Observe the interplay between biological instincts and modern cultural values to understand human behavior better.
- Use the power of alliances, cooperation, and displays of competence to navigate social and professional hierarchies.
- Recognize how inherited instincts might influence present-day relationships and decision-making, enabling a more conscious approach to growth.